Club Med has reported a successful first half of 2024, with notable growth in business volume and customer numbers.
- The UK has emerged as a significant market for Club Med, ranking second in Europe after France.
- The company’s winter mountain business in the UK generated €56 million during this period.
- Long-haul destinations saw a 9% increase in business volume, driven by the Indian Ocean, Caribbean, and Southeast Asia.
- Club Med’s strategic initiatives and digital advancements have contributed to its robust performance and future expansion plans.
Club Med has demonstrated significant growth in the first half of 2024, with its business volume increasing by 4% to €68 million in the UK alone. The UK remains a crucial market, being the second largest in Europe following France, and surpassing Belgium. This achievement underscores the UK’s importance in Club Med’s European operations.
The company’s winter mountain business recorded impressive figures, achieving €56 million. This figure highlights the robust demand for Club Med’s winter offerings in the UK, continuing to build on their established presence in this market.
Long-haul destinations, notably the Indian Ocean, Caribbean, and Southeast Asia, have also contributed to Club Med’s growth. These sectors saw an impressive 9% increase in business volume, amounting to €5 million over the period. This expansion reflects a growing interest in diverse and exotic destinations among UK travellers.
The overall customer base increased by 2%, totalling over 778,000, while total EBITDA rose to €244 million from €228 million, on a business volume that surged by 9% to €1.15 billion. The resorts’ operating income reached €139 million, marking an 11% increase compared to the previous record-breaking first half of 2023.
Club Med aims to continue this growth trajectory by planning to open nine new resorts by 2026, including notable projects in locations such as Borneo, Malaysia, and South Africa. Additionally, over 16 existing resorts will undergo extensions or renovations, with a particular focus on the Caribbean, Middle East, Southeast Asia, and various mountain destinations worldwide.
Henri Giscard d’Estaing, the president of Club Med, remarked on the company’s achievements, noting the efficacy of their g-local and upmarket strategy. He also highlighted advancements in the company’s ‘Happy Digital’ and AI strategies, which are designed to enhance customer experience and operational efficiency.
Giscard d’Estaing further emphasized Club Med’s commitment to sustainable tourism through its ‘Happy to Care’ initiative, aiming for sustainable development and community contributions in the locales of its resorts.
Club Med’s strategic focus and operational advancements have poised it for continued success and expansion in global markets.
