Fiji reported a significant 15% increase in visitors from the UK in the first quarter of 2024, surpassing pre-pandemic numbers. This growth is attributed to various factors including improved air connections and media exposure.
- In the first quarter of 2024, Fiji welcomed 3,074 visitors from the UK, marking a notable 15% increase compared to the same period last year.
- January saw UK visitor numbers at 1,029, up from 914 in 2023, with February numbers rising to 943 from 788, and March numbers increasing to 1,102 from 951.
- Tourism Fiji credits increased air routes via Japan, Hong Kong, and a new Vancouver connection for this growth, alongside promotional boosts from television features.
- Jane West of Tourism Fiji acknowledges the role of ‘trade partners’ and new accommodation options in enhancing Fiji’s appeal to UK travellers.
Fiji has seen a substantial rise in UK visitors during the first quarter of 2024, with a 15% increase over the previous year. The total number of UK travellers reached 3,074, exceeding pre-pandemic levels, highlighting the destination’s growing appeal and recovery. In January, Fiji recorded 1,029 UK visitors, compared to 914 the previous year. February figures rose to 943 from 788, while March saw an increase to 1,102 from 951, reflecting a consistent upward trend.
Several factors have contributed to this growth. One significant element is the expanded airlift, as flights through Japan, Hong Kong, and a newly established route via Vancouver provide more options for travellers. This enables visitors to tailor their trips, offering contrasting holiday experiences within a single itinerary.
Jane West, Tourism Fiji’s regional director for the UK and Europe, highlighted the importance of media exposure in attracting UK visitors. Fiji’s picturesque landscapes have been showcased in popular TV programmes such as ‘Married at First Sight Australia’ and ‘Love Island.’ Such features have effectively marketed Fiji’s unique charm and warm hospitality to a broader audience.
Tourism Fiji also points to the development of new resorts and upgrades to existing accommodations as pivotal in catering to international tourists. The addition of diverse accommodation options enhances Fiji’s standing as a desirable tourist destination, meeting the varied demands of its guests.
Moreover, Jane West expressed gratitude towards the ‘trade partners’ who have played a vital role in driving UK interest in Fiji. The collaborative efforts among travel agents and industry players have supported the resurgence of tourism, ensuring that Fiji remains a top choice for travellers looking for a tropical getaway.
Fiji’s successful increase in UK visitor numbers is a testament to strategic enhancements in connectivity and destination marketing.
