James Haigh assumes leadership of the African Travel and Tourism Association (Atta) in October 2024.
- With over 15 years in the African tourism sector, Haigh brings vast experience to his new role.
- Haigh’s previous position was as joint CEO of Tourvest East African operations.
- Outgoing chair Nick Aslin endorses Haigh’s appointment to continue Atta’s valuable initiatives.
- Haigh is committed to championing sustainable tourism post-COVID-19.
James Haigh is set to take on a significant role as the new chair of the African Travel and Tourism Association (Atta) this October. His extensive experience and understanding of the African tourism sector are expected to greatly benefit the organisation.
Haigh has cultivated over 15 years of expertise in the region, particularly through his role as joint chief executive of Tourvest’s East African operations. His leadership is anticipated to usher in a new era for Atta, reinforcing its position as the leading voice for the travel industry in Africa.
In taking over from the outgoing chair, Nick Aslin, Haigh is charged with the task of advancing Atta’s mission. Aslin himself has expressed confidence in Haigh’s capabilities, stating that his appointment is crucial for maintaining the positive and impactful direction of the organisation.
As Atta’s new chair, Haigh has expressed a clear vision for the future, particularly in light of the challenges and opportunities presented by the COVID-19 pandemic. He acknowledges the crucial role that sustainable tourism plays and is dedicated to promoting development that benefits African communities.
Haigh remarked, “I am truly honoured to serve as chair of Atta starting this October.” He emphasized his ongoing commitment to the organisation’s objectives, highlighting the profound positive effects tourism can have on local societies. His aim is to leverage this to bring about continuous improvements across the continent.
James Haigh’s appointment promises continuity and fresh perspectives for Atta’s future.
