A new nationwide TV advert has been launched, supporting the latest escorted tours. It invites consumers to explore diverse destinations with a fresh approach.
- The campaign highlights destinations like Pompeii, the Grand Canyon, and Dubrovnik, encouraging viewers to discover unique experiences.
- With over 120 tours in the new brochure, including exclusive small-group options, the campaign offers diverse travel choices for 2024-26.
- The initiative aims to boost agent engagement, featuring a call to action to visit local travel agents for bookings.
- Early bookings receive a 15% discount, promoting a timely decision to explore these new travel possibilities.
A nationwide television advertising campaign has been unveiled to support a new brochure featuring a wide range of escorted tours. This 30-second commercial, developed by an in-house team, showcases captivating footage of globally renowned sites such as the ruins of Pompeii in Italy, the Grand Canyon in the United States, the Plaza de Espana in Spain, Petra in Jordan, and the beautifully preserved town of Dubrovnik in Croatia. The campaign aims to inspire potential travellers to explore these locations and more, offering them a novel style of holiday experience.
Significantly, the campaign encourages viewers to book their next adventure through ‘your trusted local travel agent’, underscoring the importance of travel agents in curating memorable experiences. The 2024-26 brochure details more than 120 tours spanning diverse locales, including newly introduced itineraries in Croatia, the Adriatic Balkans, Baltic cities, Uzbekistan, and African safaris. Notably, India’s newfound solo traveller tour also makes its debut under this expansive travel offer.
Additionally, the initiative presents the Premier Collection – a novel range of small group tours designed for those seeking a more personalised travel encounter. In its commitment to providing exceptional value, the campaign includes a special early booking discount of 15% on tours secured by the 31st of July.
Richard Forde, the head of trade sales and partnerships, emphasises the strategic timing of the campaign, stating: “The summer months are packed with major sporting events, so we wanted to get our new campaign out now to grab the attention of travellers.” He highlights the breadth of the offerings, which include new destinations and high-end small-group options, ensuring that agents have compelling narratives to engage their clients. With the backing of an eye-catching advertisement and an enticing offer, there is a strong anticipation of enhanced collaboration with travel agents throughout the summer.
The launch of this enticing campaign is set to enhance exploration opportunities and collaboration within the travel industry.
