The new ‘golden ticket’ promotion by JG Travel Group presents travel agents with the opportunity to experience the Northern Lights.
- Running for eight consecutive weeks, this initiative is crafted to boost the promotion and sales of Just Go! Holidays and National Holidays.
- Each week, agents making bookings will be entered into a draw, with a chance to win a flight experience for two exploring the skies in search of the Aurora Borealis.
- The unique experience is guided by renowned astronomer Pete Lawrence, adding an educational edge to the adventure.
- Flying above clouds, this journey promises unobstructed views of the stars, constellations, and the elusive Northern Lights.
The JG Travel Group has launched an exciting new initiative, offering travel agents a chance to win flights to witness the Northern Lights. This ‘golden ticket’ promotion has a dual purpose: motivating agents to sell the group’s brands, Just Go! Holidays and National Holidays, and providing a unique opportunity for them to experience an exceptional journey. Over the course of eight weeks, all bookings made by agents will automatically enter them into a weekly draw for these coveted tickets.
Each winning agent will receive a ‘golden ticket’ that can be exchanged for two seats on a flight to experience the Northern Lights. The departures are scheduled from various regional airports, ensuring easier access for participants from different areas. This incentive specifically aims to reward agents’ efforts in driving sales for the travel group during this period.
Spearheading the initiative, Claire Dutton, trade sales manager, expressed a desire to do ‘something different this year’ by offering agents an ‘unforgettable experience’. Dutton emphasised the experiential value of the flights, stating that ‘every booking across both brands will be entered into the draw, so the more bookings agents make, the more chances there are to win’.
The Northern Lights flights are a unique highlight of this promotion. Accompanied by astronomer Pete Lawrence, known for his appearances on the BBC’s Sky At Night, the flights promise an educational and memorable experience. Passengers will fly above the clouds, escaping ground light pollution, which dramatically increases the chances of observing not only stars and constellations but also the magnificent Aurora Borealis.
This incentive reflects the JG Travel Group’s innovative approach to engaging travel agents, ensuring that each booking not only supports the business but also presents agents with a chance for personal enrichment through an awe-inspiring adventure.
The Northern Lights initiative highlights the innovative strategies of JG Travel Group to engage agents through unique experiential rewards.
