Travel Counsellors has launched its most comprehensive campaign yet, aiming to capture peak season demand with a pledge to ‘take care of everything’.
- Over 30 partner suppliers are involved, promoting top destinations and bespoke holiday experiences.
- A secondary campaign focuses on cruise offerings, reflecting growing interest in this sector.
- An engaging video forms the central narrative, emphasising unparalleled customer service and support throughout the travel journey.
- The digital campaign includes tailored brochures, social media engagement, and live marketing shows.
Travel Counsellors has embarked on a strategically significant campaign during the peak season to meet the increasing demand for travel. This campaign, described as the most extensive to date, underscores the company’s pledge to ‘take care of everything’, ensuring customers a seamless and enriching experience.
The campaign leverages the support of over 30 supplier partners to showcase leading travel destinations and bespoke holiday packages focused on touring and adventure. This initiative reflects an understanding of customer desires for personalised travel experiences that go beyond standard offerings.
In addition to the main campaign, a separate push has been made to promote cruises, capitalising on the sustained growth in this market. By differentiating its offerings, Travel Counsellors aims to cater to varied customer interests and preferences, positioning itself as a versatile service provider.
A key component of this campaign is an engaging video that communicates the Travel Counsellors’ commitment to delivering exceptional service at all stages of the travel experience. The video artfully integrates the brand into the narrative, illustrating both the destination highlights and the supportive role of the company.
Furthermore, a comprehensive digital brochure has been developed, featuring content tailored to capture customer engagement and interests. Other marketing materials, including social media assets and regular TCTV live marketing shows, serve to maintain a continuous flow of information and engagement with their audience.
Customer director Dave Callan highlighted the campaign’s unique approach, stating, “The campaign is not just about promoting destinations; it’s about embodying the values that define us as a brand.” This approach not only enhances brand visibility but also creates a relatable touchpoint for clients.
This strategic campaign by Travel Counsellors exemplifies their commitment to customer satisfaction and brand values during peak travel times.
