Tui Group and lastminute.com are advancing their collaboration, setting a new standard in travel service offerings.
- Europe’s largest tour operator, Tui, is now the preferred partner for tours and activities with lastminute.com across over 100 countries.
- This partnership integrates Tui’s new platform into lastminute.com’s existing channels, including web and mobile services.
- The alliance aims to enhance customer experiences by offering a diverse range of city-break and beach destination activities.
- Key executives highlight this move as a strategic step to personalise and streamline travel planning.
The collaboration between Tui Group and lastminute.com marks a significant enhancement in the travel industry. As Europe’s largest tour operator, Tui’s new status as the preferred tours and activities partner to lastminute.com promises to redefine the travel experience for users. This partnership is operational across an impressive spectrum, offering experiences in city-break and beach destinations in more than 100 countries.
Tui’s strategic integration of its new platform with lastminute.com’s existing channels – including websites and CRM services – represents a forward-thinking approach to travel. Customers will benefit from seamless access to a curated portfolio of experiences, enhancing their travel journeys significantly. This integration not only boosts the range of services available but also strengthens the operational capabilities of lastminute.com’s channels.
Peter Ulwahn, the chief executive of Tui Musement, supports the collaboration’s potential to elevate the brand’s offerings. He notes, ‘We have worked with lastminute.com for years, but now take our collaboration to a whole new level, leveraging our strong operator relationships, omni-channel distribution capabilities, and full curated portfolio of experiences, including unique excursions developed in-house by our team.’
In parallel, Luca Concone, chief executive of lastminute.com, underscores the potential of tours and activities to become essential components of holiday packages. ‘I want anyone to see us as their ideal travel companion across the entire travel journey. I believe tours and activities have a huge potential to become a vital component of a holiday package,’ he states. This sentiment underlines the partnership’s aim to personalise and simplify the travel experience through an accessible technology platform, offering an extensive range of activities in destinations worldwide.
The collaboration between Tui and lastminute.com sets a new benchmark for innovative travel solutions through strategic partnership and integration.
