Aquilium Travel has embarked on a strategic recruitment initiative aimed at significantly increasing its pool of homeworkers. By appointing a seasoned professional, the company is poised to expand its reach and enhance its service offerings.
Louise Baxendell, a new addition to the team, is entrusted with the task of doubling the number of homeworkers, showcasing the company’s commitment to embracing flexible work models in the travel industry.
Expansion of Homeworking Team
Cheshire-based Aquilium Travel is poised for significant growth with the appointment of a new recruitment manager, Louise Baxendell. Her role is to double the company’s current team of homeworkers, expanding from over 30 to a targeted 60, which reflects a strategic move to tap into the flourishing homeworking trend in the travel industry. This expansion demonstrates Aquilium’s commitment to adapting to modern business models that emphasise flexibility and remote working.
Background and Experience of the New Manager
Louise Baxendell brings a wealth of experience to her new role, having previously worked with well-known entities such as Holidaysplease, Not Just Travel, and Global Travel. This background equips her with unique insights into the travel recruitment landscape, positioning her to strategically boost recruitment numbers at Aquilium. Her understanding of the industry dynamics is likely to play a crucial role in achieving the company’s ambitious growth targets.
Her appointment is timely, capitalising on the momentum gained from the company’s recent achievements under Jennifer Atkinson’s Travel Seen Group. Baxendell’s strategic recruitment approach is expected to enhance the workforce and contribute significantly to the company’s upward trajectory.
Impact of Jennifer Atkinson’s Involvement
Aquilium Travel has experienced substantial growth since Jennifer Atkinson’s Travel Seen Group acquired a majority share. Sales have surged by more than 50% in just seven months. This growth can be attributed to Atkinson’s visionary leadership and investment in innovative systems.
Atkinson has been instrumental in creating a powerful lead generation system. This system, powered by Travel Seen, equips homeworkers with direct access to qualified luxury travel leads. Not only does this innovation facilitate business growth for homeworkers, but it also enhances the overall value proposition of the services provided, differentiating Aquilium in the competitive landscape.
The strategic drive under Atkinson’s guidance showcases a proactive approach to embracing digital transformation and leveraging technology to optimize business processes within the travel industry.
Role in Franchise Development
Beyond augmenting the number of homeworkers, Louise Baxendell’s recruitment efforts will extend to bringing new franchisees into the fold. The focus will be on expanding The Travel Directors brand and the group’s Luxury Travel Franchise. This brand targets novices entering the travel sector, offering them the support and structure needed to thrive.
Baxendell’s strategy includes attracting individuals who are eager to explore opportunities in the booming luxury travel segment. Her efforts aim at enhancing the network of franchisees, aligning with the group’s goal to offer comprehensive training and resources to new entrants. This move is crucial to sustaining the long-term growth of the franchise model.
Trends in Luxury Travel
The luxury travel market is witnessing unprecedented growth, and Aquilium Travel is keen to position itself as a leader in this sphere. With demand for luxury experiences surging, the company’s strategy to increase its footprint through enhanced recruitment and franchise development efforts appears timely and well-placed.
Louise Baxendell acknowledges this trend, stating, “We all know that the luxury area of this wonderful industry is booming, and it is fantastic to be speaking to agents who are finally looking to reap the rewards for themselves.” Her focus will be on recruiting agents who are motivated to capitalize on the emerging opportunities within the luxury segment.
Aquilium’s proactive approach seeks to align with market demands by cultivating a robust network of skilled professionals adept at delivering premium services to an increasingly discerning clientele.
Commitment to Quality and Innovation
Under the leadership of Gary Pridmore, chief executive of Aquilium, the company is steadfast in its commitment to quality and innovation. Pridmore emphasises the importance of a dynamic recruitment strategy and robust support systems to maintain high service standards and foster business growth.
The integration of advanced systems such as Travel Seen’s lead generation tool underscores Aquilium’s dedication to innovation. By equipping their workforce with cutting-edge technology, they empower employees to focus on delivering superior customer experiences, ensuring long-lasting client relationships.
This dual focus on people and technology drives Aquilium’s mission to elevate standards and push the boundaries of what is achievable in the travel sector, setting a benchmark for competitors.
Future Outlook
Aquilium Travel’s strategic initiatives underscore their forward-looking vision in an evolving industry landscape. The recruitment of Louise Baxendell, coupled with robust systems and franchise growth, suggests a promising future.
As the company continues to evolve, its focus remains on leveraging expertise in luxury travel to build a resilient and expansive business model that capitalises on emerging trends.
Aquilium Travel’s robust recruitment strategies, underpinned by Louise Baxendell’s expertise, are set to fuel growth and innovation in the travel sector. The company’s focus on quality and expansion is a testament to its vision for the future.
