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    Home » Dawson & Sanderson’s Apprenticeship Legacy and its Impact Today
    Travel Agents

    Dawson & Sanderson’s Apprenticeship Legacy and its Impact Today

    News TeamBy News Team23/02/2024No Comments3 Mins Read
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    Dawson & Sanderson recently hosted a significant gathering at its Newcastle branch, connecting former apprentices with current trainees. This event, held during National Apprenticeship Week, highlighted the theme of ‘Skills for Life.’

    The agency’s dedication to apprenticeship programmes since 2011 showcases their commitment to developing future travel industry experts. Partnering with AS Training, Dawson & Sanderson continues to support the next generation with robust training and development sessions.

    Celebrating Skills for Life

    The event marked the celebration of National Apprenticeship Week, focusing on equipping individuals with lifelong skills. Dawson & Sanderson has been pivotal in supporting budding travel enthusiasts through its annual apprenticeship schemes since 2011. This year, in collaboration with AS Training, the agency emphasised its continued commitment to nurturing the talents of future travel professionals through engaging sessions and discussions.

    Inspiring Journeys from Apprentices to Leaders

    Five seasoned team members shared their career journeys that all began as apprentices, providing inspiration for the new trainees. They encouraged the attending apprentices to participate in familiarisation trips, which offer practical experience of various destinations, hotels, and attractions.

    These presentations served as a motivational tool for new apprentices, demonstrating the career potential within Dawson & Sanderson. The narratives of personal growth and professional success were central to the discussions.

    The Importance of On-the-Job Learning

    On-the-job training forms a core aspect of the Dawson & Sanderson apprenticeship. The programme offers a comprehensive learning experience, integrating practical customer base development with theoretical knowledge.

    Apprentices work towards achieving a Level 3 Travel Consultant qualification. This qualification is complemented by hands-on experience and customer interaction facilitated by regular in-store tasks.

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    Such integrated learning experiences help apprentices become well-rounded professionals ready to meet the dynamic demands of the travel industry.

    Reflections and Future Aspirations

    Julie Cloe, the general manager of training and development, arranged this reflective session to shed light on the growth journey of apprentices. She believes that hearing success stories from former apprentices provides new joiners with valuable insights into their potential future roles.

    The event allowed former apprentices to reflect on their achievements, fostering a sense of pride and encouraging them to inspire the new cohort with their stories of success.

    AS Training’s Role in Apprentice Development

    Michelle Van-Sprang, director of AS Training, emphasised the session’s role in boosting motivation among current apprentices. She spoke about the importance of showcasing successful career paths as a motivator for those starting out in their apprenticeship journey.

    The visibility of successful individuals within Dawson & Sanderson acts as a beacon for current apprentices, encouraging them to aspire to similar achievements as they progress in their careers.

    AS Training’s collaboration enhances the learning experience, ensuring apprentices receive comprehensive support and opportunities.

    Testimonials of Success

    The event featured testimonials from former apprentices who have transitioned to significant roles within Dawson & Sanderson. These individuals shared personal experiences and the positive impact of their apprenticeships on their professional trajectories.

    Such testimonials not only validate the efficacy of the apprenticeship scheme but also reaffirm its critical role in career development within the travel industry.

    Striving for Excellence in Training

    Dawson & Sanderson continues to refine its apprenticeship programmes, striving for excellence in training future travel experts. The agency focuses on equipping its apprentices with not only industry knowledge but also the skills needed to thrive in a competitive environment.

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    Their approach to training is proactive, adapting to industry trends and ensuring their apprentices are ahead of the curve.


    This gathering of Dawson & Sanderson’s former apprentices with current trainees underscored the significant impact of robust apprenticeship schemes. It highlighted the agency’s ongoing dedication to fostering the next generation of travel professionals through comprehensive training programmes.

    training Travel Industry
    News Team

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