Hurtigruten’s sales team has embarked on an extensive UK tour aimed at engaging travel agents. These structured evening events are designed to provide in-depth knowledge about Norway as a destination.
With stops in Ipswich, Chichester, Cheltenham, and Ashton-under-Lyne, Hurtigruten aims to build stronger relationships with agents and showcase the unique opportunities available to travellers.
Agents attending these events will gain valuable insights into experiencing the Northern Lights and the Midnight Sun. They will also have the opportunity to interact with the Hurtigruten team and participate in a prize draw for a 12-day cruise for two.
Kick-off in Ipswich and Chichester
Hurtigruten’s tour commenced with successful events held at Cineworld locations in Ipswich on September 10 and Chichester on September 11. These initial evenings set a high standard, offering agents detailed presentations on Norway’s must-see destinations and the various experiences offered by Hurtigruten.
Agents were enthusiastic about the opportunity to ask questions directly to the sales team. This direct interaction provided a deeper understanding of the cruise options available and tailored advice on selling these unique travel experiences to their clients.
Upcoming Events in Cheltenham and Ashton-under-Lyne
Following the successful start, the tour is set to continue with events in Cheltenham on September 17 and Ashton-under-Lyne on September 18. These events aim to replicate the success of the initial sessions, bringing the same level of detailed information and engagement to agents in these areas.
James Howlett, Head of UK Sales at Hurtigruten, emphasised the importance of these sessions. ‘We are experiencing high demand in the UK for sailings to Norway, which is testament to the relationships we’ve built with our trade agent partners and their commitment to us,’ he stated.
Agents at these upcoming events can look forward to comprehensive presentations and the opportunity to enter a prize draw for a 12-day cruise for two, further incentivising their attendance.
Focus on Norway’s Unique Attractions
The tour highlights the distinct attractions of Norway, focusing on experiences like the Northern Lights and the Midnight Sun. These natural phenomena are major draws for travellers and present unique selling points for agents.
Attendees will receive detailed information on the best times to visit and the optimal itineraries to ensure clients have an unforgettable experience.
Additional insights into Norwegian culture and history will be provided, enabling agents to offer a richer narrative to potential travellers.
Strengthening Relationships with Agents
Building strong relationships with travel agents is a core objective of this tour. These events provide a platform for agents to gain firsthand knowledge and tools necessary to confidently promote Hurtigruten’s offerings.
Howlett highlighted the growing support from the UK travel agent community. ‘Norway is a must-visit destination, and our roadshow provides the opportunity to speak to these agents to explain all the country has to offer and why Hurtigruten is the perfect option for their customers,’ he stated.
Many agents have expressed appreciation for these events, noting that the interactive format helps them better understand and sell the unique aspects of Hurtigruten cruises.
Future Roadshow Plans
Looking ahead, Hurtigruten plans to expand this initiative beyond the current locations. The success of the initial events has set a positive precedent, encouraging the team to consider additional cities for future roadshows.
This proactive engagement strategy is seen as a crucial element in Hurtigruten’s broader marketing efforts, aiming to maximise reach and strengthen brand loyalty among travel agents.
Agents are encouraged to stay informed about future events, as Hurtigruten aims to provide continuous support and up-to-date information on their evolving offerings.
Attendee Incentives
A significant draw for agents attending these events is the chance to win a 12-day cruise for two. This incentive not only boosts attendance but also adds an element of excitement to the proceedings.
Participants are eager to learn more not just for their clients, but also for the potential to experience a Hurtigruten cruise themselves. This personal experience can greatly enhance their ability to sell these trips effectively.
Feedback and Outcomes
Initial feedback from agents has been overwhelmingly positive, with many praising the comprehensive nature of the presentations and the accessibility of the Hurtigruten team.
The sales team has been responsive to agent queries, providing detailed answers and additional resources as needed. This level of support is crucial in helping agents feel equipped to sell Hurtigruten cruises with confidence.
Hurtigruten’s UK tour is proving to be a strategic success, enhancing relationships with travel agents and promoting Norway’s unique travel experiences. The tour’s focus on detailed presentations and agent engagement is paying off, fostering a supportive community within the travel industry.
As Hurtigruten continues to expand this initiative, the benefits for both the company and the agents are clear. The ongoing commitment to education and engagement underscores Hurtigruten’s dedication to its partners and the promotion of Norway as a premier travel destination.
