Iglu Ski has made significant strides in supporting Disability Snowsport UK (DSUK) through their current booking season.
The travel agency’s fundraising efforts have garnered nearly £4,000, marking a substantial increase from the previous year.
A Successful Fundraising Effort
Iglu Ski bookings have successfully raised nearly £4,000 for Disability Snowsport UK (DSUK) this season. This is a remarkable increase, almost ten times higher than the amount raised by the same time last year. Customers are encouraged to contribute £1 per passenger during the booking process to support this charity, which is dedicated to making snowsports accessible for all.
Impact and Significance
This year’s contributions will facilitate 247 adults and children in experiencing a ski session on a UK slope. Such opportunities are invaluable, providing both physical activity and enjoyment. Additionally, they offer a unique chance for disabled individuals to challenge themselves and try something new, significantly enhancing their quality of life.
Leadership and Vision
Gordon Ritter, head of product and commercial at Iglu Ski, expressed his delight over the charitable efforts. He stated, “It’s heartwarming to see our guests consider the needs of others and make healthy donations to the charity.” This commitment highlights the inclusive spirit within the snowsports community, fostering a sense of unity and support. Ritter further added that they look forward to raising even more funds for DSUK in the future.
The Role of Disability Snowsport UK
Virginia Anderson, CEO of DSUK, emphasised the transformative power of snowsports for disabled individuals. She remarked, “Snowsport is such a great way of getting out and trying something new, having fun, and challenging yourself.” These activities are not just fun but can also be life-changing, offering significant physical and mental health benefits. Anderson also expressed profound gratitude to Iglu Ski and its customers for their continued support.
Strategic Importance for Iglu Ski
For Iglu Ski, this fundraising initiative aligns with their broader mission of promoting inclusivity within the snowsports sector. This endeavour is not only a charitable effort but also a strategic move to strengthen their brand image as a socially responsible company. By actively engaging their customers in the fundraising process, they enhance customer loyalty and foster a community spirit among their clientele.
Future Prospects
Looking ahead, Iglu Ski plans to continue and possibly expand its charitable initiatives. The positive reception and substantial funds raised this year set a promising precedent for future fundraising efforts. Such initiatives not only benefit the charity but also reinforce Iglu Ski’s reputation as a company that values and promotes inclusivity and social responsibility.
Conclusion
The nearly £4,000 raised by Iglu Ski bookings for Disability Snowsport UK signifies a substantial leap in their fundraising journey. This success is a testament to the generosity of their customers and the company’s dedication to inclusivity within snowsports. As they look to the future, Iglu Ski’s continued commitment to such initiatives promises even greater support for DSUK and the individuals they serve.
The nearly £4,000 raised by Iglu Ski bookings for Disability Snowsport UK signifies a substantial leap in their fundraising journey. This success is a testament to the generosity of their customers and the company’s dedication to inclusivity within snowsports.
As they look to the future, Iglu Ski’s continued commitment to such initiatives promises even greater support for DSUK and the individuals they serve.
