P&O Cruises is enhancing its support for travel agents with increased training sessions as it unveils its winter 2026-27 itinerary.
With 78 new itineraries, the company is prioritising comprehensive agent training to boost customer engagement.
P&O Cruises has introduced an extensive range of training modules for travel agents as part of its 2026-27 winter itinerary launch. These modules include both in-person training opportunities and online webinars, ensuring agents are well-informed about the latest cruise offerings. Ruth Venn, the Director of Sales, highlighted that webinars are increasingly popular, forming a key part of their launch strategy. Training webinars have become essential tools, providing agents with the necessary knowledge to assist new clients.
A significant outcome of the recent initiatives is the rise in new-to-cruise customers booking through the pre-registration process. According to Venn, this trend underlines the effectiveness of agents in communicating the advantages of early booking to potential clients. The pre-registration for the winter schedule commenced on October 14, 2024, offering attractive incentives including a 10% early bird discount and other benefits.
The winter 2026-27 itineraries are notably extensive, with a focus on longer cruises featuring overnight stays and diverse routes. New destinations include Galveston, Texas; Port Vila in Vanuatu; and Agadir in Morocco. The variety of destinations is designed to attract a wide demographic, appealing particularly to seasoned travellers seeking extended explorations.
In response to industry demands and agent feedback, P&O Cruises has introduced various incentives for early bookings. These include an early bird discount and additional savings for loyal customers through the Peninsular Club. The introduction of these incentives is aimed at enhancing customer engagement and boosting early bookings across various markets. These efforts are complemented by targeted training sessions for agents.
Stephanie Adams, Training and Engagement Manager, is spearheading the agent training efforts through monthly Facebook Live sessions. These sessions provide invaluable insights into successful selling strategies and highlight popular itineraries. Additionally, the regional team engages with agents directly during launch weeks, offering face-to-face training to reinforce online learning.
The ‘Shine At Sea’ programme has been a notable success, involving over 1,000 agents in ship visits throughout the year. The initiative not only familiarises agents with the ships but also integrates them within the broader strategic framework. Future visits, including Britannia’s 10th anniversary celebrations, are anticipated to continue this success, enhancing agent expertise and cruise experience.
The upcoming itineraries boast more than 102 destinations, inclusive of new ports and overnight stays. With varying journey lengths, these cruises cater to diverse traveller needs, ranging from brief getaways to lengthy adventures. Upcoming trips include the 75-night Grand Tour and the strategically planned festive cruises, ensuring there is something for every traveller’s preference.
P&O Cruises’ strategic focus on agent training and innovative itineraries underscores its dedication to growth and customer satisfaction.
Through effective training modules and diverse travel options, the company aims to strengthen its market position.
