Star Clippers unveils a new programme aimed at educating agents unfamiliar with its offerings.
This initiative provides financial incentives to boost first-time bookings.
Incentive Programme to Educate Agents
Star Clippers has unveiled a new initiative aimed at motivating travel agents to engage with its distinctive sailing ship offerings. By introducing the ‘Learn the Ropes‘ programme, the company seeks to broaden its client base by targeting agents who have not previously booked with them. This strategic move aims to increase first-time bookings and enhance relationships with travel agents.
Participating agents are poised to benefit financially from this incentive scheme. For bookings exceeding £10,000, agents are eligible to earn vouchers valued at up to £100, providing substantial motivation to prioritise booking with Star Clippers.
Training and Resources Provided
Danielle Bates, head of trade sales at Fred Olsen Travel, spearheads this initiative, emphasising training to equip agents with extensive knowledge of Star Clippers’ offerings. Agents will gain access to exclusive resources and a comprehensive brand overview, enhancing their ability to market these unique cruises effectively.
The programme includes a training webinar scheduled for July 18, allowing agents to delve deeper into Star Clippers’ operations and offerings. This is a pivotal part of the initiative, designed to ensure that agents are informed and prepared to promote the brand confidently.
Exploring Star Clippers’ Unique Offerings
Star Clippers distinguishes itself in the cruise industry with its unique sailing ship experiences, offering a blend of luxury and adventure. The company’s ships, reminiscent of traditional clipper vessels, provide a unique alternative to conventional cruising options.
By integrating the Starlink internet capability into its fleet, Star Clippers enhances the modernity of its offerings while maintaining a connection to traditional sailing. This technological upgrade is a testament to the company’s commitment to evolving and meeting the needs of contemporary travellers.
Agents participating in the programme will have the opportunity to promote these unique experiences, setting Star Clippers apart from competitors. This also offers agents a chance to tap into a niche market of travellers seeking distinctive and luxurious cruising experiences.
Reward System for Agents
The reward mechanism associated with this initiative not only incentivises agents but also aligns with the company’s broader strategy to expand its clientele. By offering financial rewards, Star Clippers aims to elevate its standing among travel agents and encourage them to showcase these distinctive cruise offerings.
Agents who register and make bookings within a month of attending the training are eligible for these rewards. The amount of reward depends on the total value of the bookings, reflecting the importance of promoting high-value sales.
Impact on Agent Engagement
The ‘Learn the Ropes’ initiative is likely to increase agent engagement and enthusiasm for Star Clippers. By equipping agents with the right tools and incentives, Star Clippers not only fosters closer relationships but also enhances agents’ confidence in promoting the brand.
This initiative demonstrates a commitment to supporting agents, further strengthening the company’s positioning in the competitive cruise industry.
Strategic Advantages of the Training Scheme
The comprehensive training and reward scheme provides strategic advantages for both agents and Star Clippers. For agents, it offers a path to new business opportunities by expanding their cruise portfolio with Star Clippers’ unique products.
For Star Clippers, this initiative marks a step forward in reinforcing their presence within the travel agency sector, ensuring that agents understand and can effectively communicate the unique appeal of sailing with Star Clippers.
Call to Action for Agents
Travel agents interested in embracing this opportunity are encouraged to join the initiative and enhance their expertise in luxury sailing experiences. This programme positions agents at the forefront of offering exceptional and lucrative travel experiences to their clients.
The programme equips agents, enhancing their ability to promote Star Clippers.
Agents are positioned to expand their portfolios with unique cruising experiences.
