eDreams Odigeo is set to strengthen its leadership team with the proposed appointment of Laurence Berman as an independent director.
Laurence Berman, a seasoned professional in travel, hospitality, and technology, is in line for a significant role on the board of European OTA eDreams Odigeo.
Laurence Berman brings extensive experience to this role, having previously served in important positions such as vice president at Disneyland Paris and managing director of Jet Tours. She is also a non-executive board member at PortAventura World and has held influential roles with Veranda Resorts and Valtur.
The board appointment comes at a pivotal moment for eDreams Odigeo as the company is nearing the completion of its 3.5-year strategic roadmap. This roadmap has been pivotal in transforming eDreams Odigeo into the world’s largest travel subscription business. Her leadership is expected to support the company’s trajectory towards achieving its strategic goals by March 2025.
The extensive experience she brings from her roles at various renowned organisations is seen as a strong asset for eDreams Odigeo, particularly as it seeks to expand and capitalise on new opportunities.
Her insights into business development and customer experience are instrumental as the company aims to solidify its standing in the travel industry.
Her advisory experience complements the existing board’s expertise, collectively enhancing the organisational strategy and vision.
This process underscores the company’s transparent approach to leadership changes, ensuring stakeholders are actively involved in significant decisions.
With Berman’s potential appointment, eDreams Odigeo is positioning itself for sustained growth and strategic success. Her addition to the board is seen as a strategic move to support future expansions and initiatives.
Laurence Berman’s appointment is poised to bring significant expertise and strategic direction to eDreams Odigeo, aligning with its ambitious growth plans.
Her role promises to enhance the organisation’s approach to leadership, innovation, and market positioning as it continues on its growth trajectory.
