Travel Counsellors has unveiled two innovative initiatives aimed at boosting its cruise sales. The ambitious programme seeks to empower travel agents with enhanced skills and experience.
By offering a mix of educational and experiential opportunities, Travel Counsellors is poised to tap into the growing cruise market. This strategic move highlights the company’s commitment to leading in the travel industry.
Introduction of New Initiatives
Travel Counsellors has initiated dual strategies to enhance its cruise sales, recognising the sector’s growing popularity. With a commitment to empowering its network, the company introduces a six-month ‘Set Sail’ programme alongside the designation of cruise ambassadors. These initiatives are crafted to elevate the expertise of travel agents, tapping into the thriving cruising market.
The ‘Set Sail’ Programme
The ‘Set Sail’ programme is tailored to support 150 agents integrating cruise sales into their business models. This comprehensive initiative includes an amalgamation of digital lessons, virtual meetups, and live sessions. Moreover, it offers monthly spotlight sessions with key suppliers and cruise ambassadors, providing agents with insights and networking opportunities necessary for mastering the cruise sector.
Cruise Ambassadors and Their Role
Appointing cruise ambassadors is a strategic move to solidify Travel Counsellors’ position in the market. These ambassadors will support both new entrants and seasoned experts in cruise sales, functioning as a bridge of knowledge and experience. This role is crucial for easing the transition for agents new to cruising, offering guidance and expertise.
Cruise Ambassadors will also bring specialised knowledge, mirroring successful initiatives in Disney and adventure tourism. They are envisioned as instrumental figures in helping agents deliver exceptional cruise experiences to clients.
Record-Breaking Sales and Future Prospects
Last year’s cruise sales hit a record £60 million, a testament to the sector’s potential. Over half of Travel Counsellors’ agents managed to secure cruise bookings, evidencing the burgeoning demand. This surge underscores the need for skilled professionals who can navigate this vibrant market.
The company’s strategy capitalises on this momentum by equipping agents with skills and knowledge through its twin initiatives. It signals an intent not only to grow but also to solidify their position as leaders in the travel industry.
By fostering an environment of continuous learning, Travel Counsellors is committing to long-term growth. This dedication positions the company at the forefront of the cruise industry, well-prepared for future challenges and opportunities.
Opportunities for Practical Experience
The ‘Set Sail’ programme promises practical exposure, including a pioneering experience aboard Norwegian Cruise Line’s new ship Aqua. Agents completing the programme will embark on a three-night sailing, providing firsthand experience before the vessel’s official launch. This experiential learning is designed to deepen their understanding and enable agents to promote cruise travel effectively.
Experiential opportunities such as these are invaluable. They ensure agents are not just knowledgeable, but truly understand the cruise experience.
By aligning educational strategies with practical experience, Travel Counsellors equips its network with the tools necessary to succeed in a competitive market.
Leadership Insights and Strategic Goals
According to Janet Whittingham, head of cruise at Travel Counsellors, the initiatives are integral to supporting travel agents in a thriving market. Her leadership underscores the commitment to equipping agents with tools necessary for scaling their businesses. By providing unique experiences, the company aims to foster a deeper passion for cruise travel among its agents.
Whittingham stated, “We believe these initiatives will deepen their expertise and provide unique opportunities to experience the latest in cruise offerings.” Her vision is to cultivate a well-rounded community of skilled travel entrepreneurs.
Conclusion
Travel Counsellors’ innovative strategies reflect a broader commitment to excellence in the travel industry. By investing in their agents and fostering a supportive learning environment, the company positions itself as a leader in cruise sales. These initiatives not only promise success but also ensure a sustainable approach to growth in the cruising sector.
Travel Counsellors’ initiatives highlight its strategic focus on the cruise market. The company remains committed to agent development and market leadership.
These efforts are expected to drive growth and reinforce Travel Counsellors’ reputation in the industry.
