The Guoman and Thistle hotel brands have launched new websites for mobile phones.
The mobile-optimised sites for the brands will allow travellers to search and book hotel rooms from their mobile or smart phones. The mobile sites are created by using a technology platform Usablenet, a US-based company offering mobile commerce technology in UK and Europe.
The two mobile sites feature capabilities such as search options for the hotel accommodations; options to book a hotel rooms; view current offers from both the brands; and options to view and cancel existing reservations.
Mithu Sengupta, the eCommerce director from Guoman and Thistle Hotels, said, ‘The mobile channel has become an important travel planning and booking channel worldwide, especially for local and last minute searches. It was very important for us to have a mobile site that reflects our brand and provides the best experience for our customers with rich-media content and videos. We partnered with Usablenet to create a mobile site that caters to the traveller’s needs and understands what their user journey would be when accessing our websites via mobile phones. We are very happy with the response we had from our customers who have been on our mobile site and who have stated that we have provided them a seamless transition between mobile, tablets and desktops to effectively assist them in their travel plans.’
Nick Taylor, the chief executive officer of Usablenet, said, ‘Thistle and Guoman were very committed to providing the best user experience for their customers. Whether you’re a business traveller or a leisure traveller, customers can easily view and book rooms, and manage their hotel reservations easily via the mobile site.’
