Travel agents are pivotal to the success of Virgin Voyages, and the company acknowledges this through innovative reward strategies.
In an industry where collaboration and partnerships are crucial, Virgin Voyages stands out by fostering strong connections with its travel agent partners.
Virgin Voyages has initiated ‘First Mate Appreciation Month’ as a comprehensive strategy to acknowledge and reward the valuable contributions made by travel agents. Until the end of July, agents have the opportunity to win appealing rewards, such as a sea terrace cabin for two on any Caribbean voyage by December 2023. Additionally, they can earn 130,000 Virgin Red points, which can be utilized for two round-trip premium economy tickets on Virgin Atlantic and a $600 bar tab. The underlying principle is to enhance engagement and motivation among the agents.
Shane Riley, Virgin Voyages Vice-President of International Sales, emphasizes the indispensable role of travel agents, or ‘First Mates,’ in the company’s operations. He states, ‘First Mate Appreciation Month is our way of thanking our agent partners. We set out to change business for good, as such we committed to being brilliant for our First Mates.’ This initiative highlights Virgin Voyages’ commitment to redefining the business model by building strong relationships with its partners.
In addition, agents can earn a 10 per cent commission on services including airfare, hotel bookings, and voyage protection packages. The company also provides a virtual training platform, the Seacademy, which enables agents to upgrade to ‘five-star First Mate’ status in as little as five hours. This comprehensive training opens doors to special agent rates and further earning possibilities.
Resilient Lady enhances on-board entertainment through five new shows, exclusive parties, live music, and a rotating festival stage, ensuring that the cruising experience remains vibrant and appealing.
By offering lucrative commissions on both the voyage fare and associated services, the company aligns its interests with those of the agents. This creates a mutually beneficial environment that encourages more proactive involvement from travel agents.
This commitment goes beyond simple financial incentives, creating an environment where agents feel valued and supported in their professional growth.
Virgin Voyages’ dedication to its travel partners reflects its broader vision for sustainable growth. By fostering an ecosystem of well-informed and motivated agents, the brand ensures continued innovation and excellence in the cruise industry.
Virgin Voyages is spearheading a collaborative approach that values and empowers its travel agents.
By aligning incentives with comprehensive support, the cruise line is setting a benchmark for industry practices and fostering sustainable success.
