Scenic Group is set to intensify its engagement with trade partners through a series of familiarisation trips on its latest vessels.
These initiatives coincide with the upcoming launches of Scenic Eclipse II and Emerald Sakara, designed to showcase their luxury and exploratory significance.
The Scenic Group has announced a strategic initiative aimed at strengthening its relationships with trade partners. The company is set to host familiarisation trips on its newest vessels, Scenic Eclipse II and Emerald Sakara. These trips offer trade partners unparalleled opportunities to experience the company’s innovative offerings first-hand, likely enhancing future collaboration and boosting sales performance.
The launch of Scenic Eclipse II is anticipated in two months, followed by the debut of Emerald Sakara this summer. These vessels are poised to capture the market’s attention with their advanced features and luxurious amenities. They are expected to redefine the standards of luxury and exploration in the cruising industry. The trade partners are particularly looking forward to these events which will set new benchmarks.
This strategy of heightened engagement has been linked to a rise in bookings, as stated by the UK’s director of trade sales, Andrea Stafford, who emphasises the ‘wow factor’ these new vessels present to consumers. Staffod noted that the market response has so far exceeded expectations, with significant demand for the enhanced itineraries these ships will offer.
Emerald Sakara, following its Mediterranean and Adriatic tours, will cross the Atlantic to explore the Caribbean and South America in winter. These expanded itineraries signify a significant broadening of Scenic Group’s geographical reach. The strategic expansion is designed to maximise customer engagement across different seasons and destinations.
The emphasis on innovation extends beyond the physical design of the ships to include a comprehensive travel experience that promises both comfort and adventure. This dual focus is expected to elevate the cruising experience to new heights, appealing to both seasoned travellers and newcomers to luxury cruises.
The appointment of Richard Twynam as UK & Ireland managing director is indicative of Scenic Group’s commitment to strengthening its executive leadership and supporting trade partnerships. Such efforts are pivotal for sustaining growth and ensuring competitive market positioning.
The Scenic Group’s proactive engagement with trade partners through innovative ship designs, expanded itineraries, and incentive schemes is poised to reshape the luxury cruise sector. With the upcoming launches of Scenic Eclipse II and Emerald Sakara, the company is well-positioned to set new standards in luxury cruising, benefiting both customers and trade partners alike.
The strategic initiatives by Scenic Group are expected to forge stronger relationships with trade partners, boosting market presence.
With the launch of new vessels and innovative itineraries, Scenic Group is set to redefine luxury cruising, meeting growing consumer demands.
