The Good Travel Franchise has embraced innovation by joining The Advantage Travel Partnership’s AtolPlus scheme.
This strategic move enables franchise agents to offer financially protected and cost-effective dynamic packages for the first time.
Introduction of Dynamic Packaging
The Good Travel Franchise’s integration with The Advantage Travel Partnership’s AtolPlus scheme marks a significant development in the travel industry. By leveraging this dynamic packaging initiative, agents are now empowered to offer packages that are financially protected and competitively priced. This move not only broadens the range of options available to customers but also enhances the flexibility and financial attractiveness of the packages on offer.
The Role of AtolPlus
AtolPlus, introduced by Advantage Holidays & Cruise, plays a pivotal role in this new offering. As of now, 15 members of the Advantage consortium have adopted this scheme. The essence of AtolPlus lies in its ability to facilitate the creation of dynamic packages under a central licence, effectively allowing agents to tailor packages while ensuring regulatory compliance and financial protection for clients. This strategic advantage is expected to bolster sales and improve customer retention.
Business Impact
By adopting the AtolPlus scheme, The Good Travel Franchise has opened new avenues for its 25 franchise members. These agents can now offer a diverse selection of holiday products, ensuring that gaps in traditional offerings are filled efficiently. Competitive pricing is a core component, empowering agents to convert customer interest into sales more reliably. With this scheme, agents can maintain control over their commission structures, enabling them to maximise revenue potential.
Executive Insights
Chief Executive Jake Cullum Hollins has expressed enthusiasm about this strategic collaboration. “I am super excited to add this proposition to our offering,” he stated. By providing access to an additional range of holiday products and the ability to control pricing, the AtolPlus scheme allows agents to cater effectively to both new and existing clients. This initiative is set to provide a substantial competitive edge in the market.
Advantages for Franchise Agents
The move towards dynamic packaging has been welcomed by franchise agents. Not only does it fill product shortfalls, but it also enhances the ability to meet diverse client demands. Importantly, this offering allows agents to maintain and strengthen existing relationships with tour operators. The flexibility in pricing and margins provides agents with the autonomy to offer bespoke packages that resonate with client needs, ensuring satisfaction and loyalty.
Operational Perspectives
Mark Pullen, Advantage’s Trading and Operations Manager, has underlined the benefits of the AtolPlus service. “We are delighted to be partnering with The Good Travel Franchise,” he remarked. The introduction of this service in 2022 was aimed at driving value for members by leveraging global buying power. Through AtolPlus, members gain access to a differentiated product range, positioning them to deliver unique holiday experiences to their clients.
Conclusion
In summary, the adoption of the AtolPlus scheme by The Good Travel Franchise represents a forward-thinking approach to dynamic packaging in the travel sector. By enhancing their offerings and providing agents with tools to tailor packages, they are positioned to meet increasing market demands. This strategic move not only diversifies their product portfolio but also strengthens their market position, ultimately serving the best interests of both the agents and their clients.
The introduction of AtolPlus marks a new era for The Good Travel Franchise.
With enhanced flexibility and competitive pricing, agents are now better equipped to meet client demands, ensuring growth and sustainability.
