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    Home » Imagine Cruising Boosts Revenue for dnata Travel Services
    Air Travel

    Imagine Cruising Boosts Revenue for dnata Travel Services

    News TeamBy News Team13/05/2024No Comments2 Mins Read
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    Imagine Cruising has played a significant part in the notable increase of dnata Travel Services’ revenue, contributing to a 48% surge that amounts to $951 million.

    This growth is attributed to a strategic alignment with key travel segments, demonstrating an ability to meet global B2B and B2C demands.

    Imagine Cruising, held predominantly by Emirates Group, has been a pillar in bolstering dnata’s travel services revenue, seeing a striking 48% increase, reaching $951 million.

    The robust performance of Imagine Cruising is complemented by Destination Asia, a subsidiary focusing on destination management services, which collectively spurred a 27% rise in total transaction values, aggregating to $2.4 billion within a year.

    Dnata’s travel division has not only managed to enhance its portfolio through new alliances but has also expanded its travel product offerings significantly.

    The agreement with Amex GBT has notably doubled dnata’s corporate travel business footprint in the Middle East, marking a strategic enhancement of its market presence.

    Emirates Group reported a 71% increment in annual profits, achieving a record $5.1 billion.

    Emirates airline profits increased to $4.7 billion from $2.9 billion the previous year.

    Passenger numbers surged by 19% to 51.9 million as capacity expanded by 21%.

    Sheikh Ahmed bin Saeed Al Maktoum, Group chair and chief executive, emphasised the record performance of Emirates Group.

    He attributed the success to a rapid response to high demand and long-standing investments in products, partnerships, and talented personnel.

    Al Maktoum highlighted the intrinsic value generated for Dubai and global communities served by Emirates and dnata.

    Plans for Al Maktoum International Airport’s expansion illustrate Emirates’ commitment to growth, driven by a hefty $35 billion investment in Dubai’s aviation infrastructure.

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    This investment is expected to enhance the operational capacity of both Emirates and dnata, aligning with the anticipated rise in global air transport demand.

    Emirates Group’s strong financial position is expected to support future business enhancement and stakeholder value.

    Challenges such as fluctuating oil prices and socio-political uncertainties are noted, with a confident outlook maintained towards resilience and adaptive capabilities.

    The strategic contributions by Imagine Cruising and aligned subsidiaries have positioned dnata Travel Services for continued growth.

    With infrastructure developments and fortified partnerships, dnata is poised to leverage future opportunities and navigate emerging challenges effectively.


    The positive growth trajectory of dnata Travel Services is a testament to strategic planning and execution.

    Imagine Cruising’s contributions underscore the importance of innovative partnerships and market expansion.

    The future outlook remains promising, with continued investments expected to further enhance service delivery and global reach.

    B2B and B2C travel dnata travel services Emirates Group Imagine Cruising partnerships passenger growth revenue
    News Team

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    Etraveli Group Expands Airline Content with British Airways and Iberia Integration

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