Jet2 marks a significant milestone in expanding its European destinations as it reintroduces flights to Bergen, Norway.
Initially serving Manchester and Newcastle, the airline plans further departures from Leeds Bradford and Birmingham, offering travellers enriching experiences in the heart of the Norwegian fjords.
Jet2 has reinstated flights to Bergen, marking its return after a 15-year hiatus. Initially launched from Manchester and Newcastle, the airline plans to further expand its services with departures from Leeds Bradford and Birmingham airports in May. This strategic addition enhances Jet2’s European network, offering travellers from the UK direct access to the picturesque landscapes of Norway.
Jet2holidays has incorporated Bergen into its ‘Discover More’ package range, which aims to attract travellers interested in exploration and adventure. This move is part of a broader strategy to diversify its offerings, targeting non-family segments such as couples and solo adventurers. The inclusion of Bergen complements the company’s existing packages to destinations like Turkey, Iceland, and Croatian cruises.
Steve Heapy, the Chief Executive, expressed enthusiasm about the new routes, stating, “We are delighted to see our new programme of flights and city breaks to Bergen start operating from Manchester airport and Newcastle International airport.” The executive sees this as an opportunity to provide customers with an unparalleled experience of Norway’s natural beauty. The sentiment reflects the company’s commitment to expanding its reach and providing unique travel experiences.
Bergen, known for its vibrant culture and stunning fjords, has become an increasingly popular destination amongst British travellers. The city’s charm lies in its unique blend of natural beauty and cultural richness, offering an array of experiences for its visitors. This renewed connection by Jet2 is timely, capitalising on this growing interest.
Fjord Norway’s CEO, Stein Ove Rolland, highlighted the partnership with Jet2, noting the ease of access this new route provides. He remarked, “Jet2 has now made it very easy to travel directly to Bergen, right in the heart of the Norwegian fjords.” This collaboration is aimed at enhancing Bergen’s appeal, making it an accessible getaway for those in the UK.
The introduction of this route by Jet2 is poised to influence the travel industry’s dynamics, particularly in the UK-Norway sector. By easing travel logistics and tapping into the untapped potential of Bergen, Jet2 is paving the way for increased tourism, which could stimulate economic growth in both regions. Other airlines may view this as a cue to explore similar opportunities.
Jet2’s strategic decision to resume flights to Bergen signifies a commitment to offering diverse travel experiences. This move not only strengthens its portfolio but also supports the growing interest in Norwegian destinations. As Bergen becomes more accessible, travellers can look forward to experiencing its natural wonders and vibrant culture firsthand.
Jet2’s return to Bergen is poised to enhance travel options for UK tourists and contribute to the local tourism industry in Norway.
This significant step underscores the growing demand for unique travel experiences and reaffirms Bergen’s status as a premier destination. The move is expected to bolster Jet2’s competitive edge in the European travel market.
