Author: News Team

Riviera Travel has reported a notable increase in trade bookings for 2024, showcasing their effective strategy in enhancing agent engagement.The travel company has experienced impressive growth numbers across various segments, indicating successful market penetration and strategic alignment.Remarkable Increase in BookingsRiviera Travel has announced an impressive 35% increase in trade bookings for the year 2024. This surge is attributed to a dedicated strategy aimed at enhancing engagement with travel agents. Notably, river cruises saw an increase of 51%, and solo departures witnessed a 66% rise, highlighting the success of their focused promotional efforts.Expanding Product OfferingsTo meet rising demand, Riviera Travel is…

Jet2.com and Jet2holidays have significantly expanded their city break offerings for summer 2026, adding five new destinations.This expansion aims to meet the growing demand for short-haul European city breaks and offers travellers more choice and flexibility.The announcement heralds a significant expansion of Jet2.com and Jet2holidays’ offerings with the addition of five new city break destinations for summer 2026. This expansion reflects the companies’ strategic move to enhance their city break portfolio and provide travellers with a broader range of destinations. This move is aimed at meeting the growing demand for short-haul city breaks, which have become increasingly popular among European…

Advantage Travel Partnership, a leading name in the travel industry, has celebrated unprecedented success in its cruise sector this year. With a remarkable 16% increase in year-to-date cruise revenue, the partnership has achieved what it describes as its ‘best year ever’ for cruises.This impressive growth places the cruise division ahead of the broader business performance, marking a significant achievement in a competitive market. The Advantage Travel Partnership’s commitment to innovative strategies and a focus on cruise development have been central to this success, setting a benchmark for future growth.The Advantage Travel Partnership has posted a remarkable 16% growth in cruise…

The Advantage Travel Partnership has introduced an innovative marketing programme aimed at revolutionising how its members engage with customers. The initiative is designed to equip travel agents with advanced tools to deliver highly personalised and scalable marketing campaigns at an affordable cost.During the annual Latitude cruise conference aboard the Ambassador ship Ambience, Advantage head of marketing David Forder highlighted the programme’s goal of empowering members. “We want to equip our members with tools and resources necessary for business growth and exceptional travel experiences,” Forder stated enthusiastically. The programme leverages data-driven techniques to facilitate high-quality, targeted marketing strategies.This programme marks a…

Heathrow Airport is enhancing its global network with nine new routes this winter. This strategic expansion aims to offer passengers more travel options and boost international connections.British Airways, SAS, and other carriers are introducing flights to key destinations, strengthening Heathrow’s role as a leading global hub. These additions not only enhance travel convenience but also foster economic growth by linking vital international markets.Expansion of Winter RoutesIn a strategic move to enhance its global connectivity, Heathrow Airport is set to unveil nine new routes in its winter schedule starting this Sunday. This expansion aims to fortify the airport’s standing as a…

Scenic Group recently unveiled plans to bolster trade support, partnering with OTT to offer specialised training modules.This initiative aims to equip agents with essential knowledge to drive peak season bookings, ensuring a strong market presence.Enhanced Trade Support InitiativesScenic Group has launched a strategic initiative aimed at amplifying trade support through a partnership with trade training group OTT. This move is set to provide agents with comprehensive access to a series of training modules. This strategic step is designed to bolster booking capabilities ahead of the peak travel periods, focusing on detailed product knowledge.The training modules available under the OTT partnership…

Riviera Travel has announced a remarkable 36% increase in trade bookings for 2024, with river cruises enjoying a substantial 51% growth. This surge reflects the company’s strategic enhancements and robust partnerships within the travel trade sector.Significant investments in the trade team and a strong commitment to agent engagement have propelled Riviera’s growth. The introduction of innovative itineraries and digital platforms underscores the operator’s dedication to fostering productive relationships with UK agents, facilitating a dynamic increase in bookings.Strategic Expansion and InvestmentRiviera Travel has strategically bolstered its trade team, leading to a notable 36% increase in trade bookings year-on-year. This expansion includes…

Uniworld Boutique River Cruises is set to host an array of renowned chefs this coming spring. With a lineup that includes iconic culinary figures, the cruises promise a blend of gastronomic excellence and stunning travel itineraries.This unique initiative will not only elevate the travel experience but also offer guests exclusive culinary insights. Each chef will bring their own flair, providing demonstrations and exclusive dining experiences tailored to the cruise’s destination.A Star-Studded Culinary ExperienceEach spring, Uniworld Boutique River Cruises transforms its river itineraries with the presence of celebrity chefs. This year includes the celebrated Tom Kerridge, Raymond Blanc, and Monica Galetti,…

Air Passenger Duty (APD) could rise above inflation in the upcoming budget. The increase aims to address the government’s £40 billion financial gap.Chancellor Rachel Reeves plans to introduce fiscal changes that include APD hikes. These measures are expected to impact businesses and travellers alike.Budget Expectations and APD PredictionsThe potential rise in Air Passenger Duty (APD) is anticipated to surpass the current inflation rate, as speculated for the upcoming budget. Chancellor Rachel Reeves is expected to implement measures to address the £40 billion deficit in government finances. With APD being a significant source of revenue, its adjustment appears imminent. Experts, such…

The Scenic Group is on a path of expansion, aiming to fortify its sales and partnerships team with strategic appointments. This growth comes coupled with innovative training programmes designed to empower agents and enhance the brand’s market presence.Furthering its commitment to excellence, Scenic is not only broadening its team but also extending its hand in collaboration. Through new initiatives, the company seeks to bolster both its internal capabilities and external partnerships, ensuring readiness for future industry demands.Strategic Team ExpansionThe Scenic Group is embarking on a notable enhancement of its sales and partnership team, introducing three pivotal roles: a new sales…