APT has unveiled its latest vessel, the Estrela, amidst a noticeable surge in bookings for the Douro River in Portugal. This development marks a significant enhancement in APT’s river cruise offerings, promising a unique experience in Portugal’s northern wine region.
Scheduled to commence voyages in the summer of 2024, the Estrela is currently under construction, designed specifically for APT’s sister company, Travelmarvel. This custom-built ship aims to captivate travellers with its sophisticated amenities and scenic voyages through one of Europe’s most enchanting river landscapes.
Features of the Estrela
The Estrela boasts a comprehensive array of amenities designed to elevate the cruising experience. The vessel accommodates up to 120 guests within 60 exquisitely appointed cabins. Passengers can enjoy the largest swimming pool on the Douro River, alongside facilities such as a putting green, a spa and fitness centre, and diverse leisure areas. Dining experiences are enhanced with various bars, restaurants, and al fresco options that provide an immersive gastronomic journey.
Moreover, APT has curated a suite of images showcasing the Estrela‘s luxurious offerings. These visual assets, available on the APT Agent Club portal, are strategically designed to support travel agents in marketing and reassuring customers at the point of booking.
Douro Discovery Cruise Package
Travelmarvel’s flagship offering, the seven-night Douro Discovery cruise, is now open for bookings. The package, starting at £1,995 per person, includes a comprehensive travel experience featuring return flights, 20 meals, and complimentary beverages with meals. Guests are treated to an all-inclusive experience that covers land excursions, transfers, port charges, and gratuities.
Such all-encompassing features ensure that travellers are afforded the utmost convenience and value. These elements combine to craft a seamless and enriching journey through Portugal’s famed wine region, an adventure that is both opulent and accessible.
APT’s Strategic Developments
These strategic appointments highlight APT’s commitment to expanding and consolidating its presence in important market segments. By fostering strong relationships with business development managers in both England and Ireland, APT is positioning itself to respond adeptly to market demands and leverage new opportunities.
The structural realignment within APT reflects a proactive approach towards enhancing its service delivery, ensuring that both agents and customers receive superior value and support from the outset.
APT’s Marketing Resources
In a bid to maximise its market outreach, APT has enhanced its digital resources, particularly through the APT Agent Club portal. This platform now includes an array of fresh marketing materials that are pivotal in aiding agents to effectively communicate APT’s value proposition to their clients.
These resources include high-quality imagery and updated information on new offerings like the Estrela, providing a visually compelling and informative toolkit. This initiative is designed to empower agents, equipping them with the necessary tools to drive bookings and trust.
Enhancing the Passenger Experience
APT’s new ship, the Estrela, is more than just a vessel; it represents a holistic approach to luxury river cruising. By featuring expansive leisure facilities and exquisite dining options, the Estrela promises an unparalleled passenger experience on the Douro.
The focus on customer experience is evident in every aspect of the ship’s design, from its spacious cabins to the wide array of activities on offer. Guests will find a perfect blend of relaxation and adventure as they navigate through Portugal’s scenic landscapes.
This commitment to passenger satisfaction underscores APT’s dedication to quality and excellence, setting a new standard in river cruise experiences and showcasing the company’s innovative spirit.
Upcoming Voyages and Expectations
With its inaugural journey set for summer 2024, the Estrela is poised to redefine the Douro River cruising experience. The ship’s introduction is eagerly anticipated by the travel community, particularly given the current surge in bookings for Douro cruises.
This new addition to APT’s fleet is expected to attract a diverse range of travellers, including those new to river cruising and seasoned adventurers alike. By offering exquisite amenities and an authentic Portuguese experience, the Estrela is well-positioned to become a preferred choice among discerning travellers.
As anticipation builds, APT is preparing to meet high expectations by ensuring every detail of the Estrela’s operation is meticulously planned and executed, guaranteeing an exemplary sailing experience.
The introduction of the Estrela reflects APT’s commitment to expanding its river cruise portfolio with innovative and luxurious options. This move is set to further enhance their reputation in the industry. With a strategic focus on passenger experience and agent support, APT is well-positioned to captivate travellers eager for authentic and premium adventures on the Douro.
As the Estrela prepares to set sail, the anticipation for its journeys underscores the increasing desire for quality river cruises. APT’s investment in exceptional service and expansive amenities ensures that the Estrela will be a standout choice for those exploring the richness of Portugal.
