APT has made key appointments to strengthen its trade support with industry veterans Leiza Sullivan and Elaine O’Brien.
These strategic additions are part of APT’s focus on expanding regional support and enhancing relationships with trade partners.
Strategic Appointments to Strengthen Trade Support
APT & Travelmarvel has strategically appointed Leiza Sullivan and Elaine O’Brien to enhance their trade support network in key regions. Sullivan, stepping into the role of Business Development Manager for central England, brings a decade of industry experience. Her previous tenure at Avalon River Cruises has equipped her with the expertise needed to build robust relationships with trade partners and expand business opportunities.
O’Brien joins as the first dedicated Business Development Manager for Travelmarvel in Ireland, reflecting APT’s commitment to growing their presence in this market. With over 30 years of experience in the travel industry, her background includes running TheTravelShop.ie and TheCruiseShop.ie, offering her a deep understanding of the sector.
Enhanced Market Penetration
The appointments are part of APT’s broader strategy to penetrate further into specific regions by strengthening its support for agents. In particular, Sullivan’s role focuses on supporting the midlands, managing third-party retail accounts, and providing essential training for agents, ensuring a cohesive network capable of addressing diverse client needs.
APT is committed to unveiling a new BDM for north England, Scotland, and Northern Ireland, aiming to bolster their reach across these areas. This expansion is set to increase their market presence significantly, reflecting a targeted approach to growth.
Leadership and Vision
Bennetts, speaking on behalf of APT, expressed enthusiasm about these strategic hires, noting their potential to drive forward the company’s ambitious goals. “We worked hard to find the perfect candidates,” he said, expressing confidence in the newly appointed managers’ ability to meet the high standards expected by the company.
The new team underscores APT’s dedication to delivering exceptional service and support to its trade partners. By integrating their business development efforts with marketing and design expertise, they aim to provide an unparalleled service offering that matches the quality of their holidays.
The seamless alignment of these efforts demonstrates APT’s commitment to creating the best sales team in the market. In Bennetts’ words, “We are committed to delivering a service to the trade that is every bit as good as the quality of our holidays.“
Professional Experience and Qualifications
Leiza Sullivan comes with an impressive portfolio, having spent the last five years as a BDM at Avalon River Cruises. Her role there involved fostering relationships with key partners and leading business growth initiatives. At APT, she is expected to elevate these skills to enhance agent support and business opportunities in the region.
Elaine O’Brien’s expertise spans three decades, marked by her leadership at TheTravelShop.ie and TheCruiseShop.ie. Her appointment as the BDM for Ireland is a clear indicator of Travelmarvel’s intent to strengthen its foothold in Ireland, leveraging her extensive knowledge and industry connections.
Future Prospects for APT
Looking ahead, APT is poised for continued expansion with strategic hires and increased market focus. The company aims to not only transform their internal capabilities but also augment their external reach. The upcoming appointment for the northern UK and Ireland is set to further enrich their team, providing comprehensive support across vital regions.
Subsequent to these appointments, APT is set to realign its strategies to better leverage market opportunities, ensuring that their trade partners receive unmatched support. This realignment is crucial to maintaining their competitive edge and fulfilling their growth ambitions.
Vision for Trade Support Excellence
APT’s overarching goal is to assemble a market-leading sales team capable of supporting their trade partners effectively. This ambition is complemented by their proficient call centre, marketing, and design teams, which together craft a synergistic support system.
These efforts are directed towards cultivating a robust trade partner network, equipped to thrive in an increasingly competitive industry landscape.
Commitment to Quality
The appointments of Sullivan and O’Brien embody APT’s unwavering commitment to quality and innovation. The organisation continues to seek ways to enhance agent support, capitalise on new business opportunities, and solidify its presence in strategic markets.
The strategic appointments of Leiza Sullivan and Elaine O’Brien mark a significant step in APT’s efforts to bolster its trade support. Their expertise and leadership are expected to drive business growth and strengthen relationships with trade partners across key regions. As APT continues its expansion, these moves demonstrate their commitment to quality and market leadership.
