Cunard is intensifying its engagement with travel agents through a strategic two-day sales blitz. This initiative aims to strengthen agency relations.
Over 150 travel agents across 70 stores will receive in-person updates on Cunard’s upcoming winter 2025 programme.
In a strategic move, Cunard is undertaking a two-day sales blitz, aiming to visit over 150 travel agents across 70 stores. This initiative is part of Cunard’s concerted effort to strengthen relationships with travel partners by providing critical updates on its winter 2025 programme. The sales team of 15, along with head office staff, underscores this commitment to proactive engagement.
The winter 2025 programme includes standout destinations and experiences curated to attract diverse customer segments. By directly interacting with travel agents, Cunard aims to provide firsthand insights into these offerings, thus enabling agents to better serve their customers.
Cunard’s support is further evidenced by the presence of head office staff joining the sales team, ensuring a comprehensive delivery of information and resources. This collaborative effort aims to build trust and loyalty among agents.
The direct engagement with agents is part of a broader strategy to fortify partnerships and demonstrate ongoing appreciation. By prioritising these relationships, Cunard ensures sustained collaboration and growth, aligning with its long-term vision.
These efforts illustrate Cunard’s commitment to enhancing and enriching agent knowledge, allowing them to effectively market and sell cruise experiences to their clientele. The focus on trade engagement underscores Cunard’s strategic objectives for 2023 and beyond.
Such initiatives are reflective of Cunard’s broader business strategy, which places great emphasis on collaboration with industry stakeholders. The ongoing programmes and interactions are indicative of Cunard’s efforts to remain a leader in the cruise industry by reinforcing its relationships with key partners.
Looking ahead, these efforts are likely to result in increased brand loyalty and a more informed agent network, able to offer elevated service to passengers. Cunard’s initiatives not only benefit the company but also contribute to the overall advancement of industry standards.
Cunard’s intensive engagement strategy underscores its commitment to fostering strong relationships with travel agents. This initiative is poised to enhance knowledge and drive sales.
