Cunard is poised to make a significant return to South America in 2025. This marks the cruise line’s first itinerary to the continent since 2020, signalling a resurgence in its global tour offerings.
The revered Queen Victoria will embark on a monumental 78-night voyage from Southampton, offering passengers a once-in-a-lifetime opportunity to traverse diverse and compelling destinations across South America. Highlights of this journey include the culturally vibrant Rio de Janeiro, the mesmerising natural beauty of Patagonia, and the majestic Chilean fjords.
A Grand Voyage with Queen Victoria
Cunard has announced a grand cruise aboard the Queen Victoria, voyaging through South America in 2025. This journey, the first since 2020, offers a comprehensive exploration of the continent’s diverse landscapes and cultural landmarks. Starting from Southampton, the 78-night itinerary includes iconic stops such as Buenos Aires, Rio de Janeiro, and the stunning Chilean fjords, besides visits to Callao, Peru, and Salvador, Brazil.
Experiencing South America’s Rich Diversity
Travellers will have the exclusive chance to delve into the rich tapestry of South American culture, history, and natural wonders. From the bustling streets of Buenos Aires to the tranquil scenes in the Chilean fjords, each stop promises unique experiences.
Such an immersive expedition underscores Cunard’s commitment to providing not only entertainment but also educational and culturally enriching voyages, which is reflected in their carefully curated itineraries.
Enhanced On-board Experience
Cunard’s renowned White Star service will ensure that passengers enjoy luxury at sea. The cruise entails not only top-notch hospitality but also a vibrant array of on-board entertainment options.
The expansive on-board programme is designed to engage guests with a balance of relaxation and excitement, with performances, lectures, and themed events.
The 78-night duration allows for comprehensive enjoyment of the ship’s facilities and entertainment, fostering a community of travellers eager to explore both the ship and shore destinations.
Strategic Partnerships and Tailor-Made Packages
Tom Mahoney, Cunard’s UK sales director, emphasised the importance of strategic partnerships as the cruise line returns to South America. Collaborations with partners specialising in bespoke travel experiences are anticipated to enrich the passenger journey beyond ship life.
Mahoney noted that over two-thirds of recent survey respondents prioritised travel experiences, indicating a shift towards more immersive and personalised holiday choices. This aligns with Cunard’s tailored offerings that extend beyond conventional cruising.
Travel Agent Engagement
Cunard has significantly enhanced its travel agent engagement, doubling their familiarisation trip programmes compared to 2022. This initiative aims to welcome 160 agents aboard to experience the Queen Victoria firsthand.
By hosting multiple voyages, the cruise line ensures agents are well-versed in the ship’s offerings, enabling them to better promote it to potential customers.
Engaging travel agents not only boosts sales strategies but also enhances the brand’s reputation as a leader in high-quality cruising experiences.
The Economics of Luxury Cruising
Cunard’s South American cruises are priced from £13,499 per person, based on double occupancy in a Britannia Balcony stateroom. Such pricing reflects the luxurious nature of the 78-night cruise, with its extensive itinerary and premium on-board experiences.
The cost encapsulates not only travel but also the comprehensive service and entertainment provided throughout the journey, appealing to passengers seeking value in high-end cruise offerings.
Looking Ahead: Future Opportunities
The South American itinerary marks a pivotal expansion in Cunard’s cruise offerings, demonstrating resilience and adaptability in a competitive industry. Cunard’s return represents not only a strategic business move but also a testament to the enduring appeal of luxury cruising.
With its return to South America, Cunard reaffirms its standing in the luxury cruise market, offering guests a detailed and enriching travel experience. This strategic move highlights the line’s dedication to providing exceptional service and destination immersion, promising travellers a journey of discovery and delight.
