Hayley Peacock-Gower has left AE Expeditions, marking the end of her remarkable tenure as Chief Marketing Officer. Her departure signals a new phase for both her career and the company.
In her three years with AE Expeditions, Peacock-Gower significantly contributed to the company’s growth, helping it become a Certified B Corporation with a global brand presence. Her leadership and vision were integral to this transformation.
Significant Departure
Hayley Peacock-Gower, who has served as the Chief Marketing Officer at AE Expeditions for three years, is moving on to pursue new opportunities and challenges. Peacock-Gower was instrumental in the growth of the Aurora brand from a small Australian expedition operator to a Certified B Corporation with a global presence. Her contribution involved leading various projects and overseeing the marketing of the Aurora brand internationally.
Impact on Aurora Expeditions
During her tenure, Peacock-Gower played a pivotal role in expanding the company’s market presence. The company grew its fleet to include three purpose-built expedition ships and established inspiring partnerships and ambassadors. Her leadership was key to AE Expeditions’ mission of responsible travel. The impending launch of the third ship, the Douglas Mawson, in late 2025, marks another milestone in the company’s journey.
Acknowledgement from Leadership
CEO Michael Heath expressed his gratitude for Peacock-Gower’s contributions, acknowledging her as a passionate ambassador for the business and its values. He stated, “Hayley has made a significant contribution to the business during her time with Aurora, and I would like to thank her for all her hard work.” Her dedication to the company’s purpose and approach to sustainable expedition travel was particularly noted.
Transition and New Appointments
With Peacock-Gower’s departure, AE Expeditions is in a transition phase. Andrew Turner, formerly with HF Holidays, has been appointed as the new Sales Director for EMEA. This follows the recent exit of Jos Dewing, the former Managing Director, who also left to explore new ventures. These changes represent a shift in the company’s strategic direction as it looks to strengthen its presence in key markets.
Industry Context
These leadership changes at AE Expeditions occur amidst a dynamic period for the expedition cruise industry. Companies are increasingly focusing on sustainable travel, responding to consumer demand for environmentally responsible options. This sector is evolving rapidly, with new ships and routes being introduced to cater to adventurous travellers seeking unique experiences.
Looking Ahead
As AE Expeditions charts its future course, the company remains committed to its core values of sustainability and innovation. The upcoming launch of Douglas Mawson is a testament to this commitment, promising new adventures and opportunities for exploration. Staff and crew are anticipated to continue their efforts in enhancing the brand’s reputation and expanding its global reach.
Tribute to Hayley Peacock-Gower
Peacock-Gower’s departure is seen not just as a loss but as a stepping stone towards new potentials for both her and the company. Her leadership and vision have left a lasting impact, and her decision to pursue new challenges is respected and supported by colleagues and industry peers alike. She departs with well-wishes for success in her future endeavours.
The conclusion of Peacock-Gower’s time at AE Expeditions marks a new chapter for all involved. Her substantial contributions have set the stage for future successes.
With new leadership in place, AE Expeditions is well-positioned to continue its trajectory of growth and innovation, guided by the values Peacock-Gower helped instill.
