Oceania Cruises has set a new milestone in travel marketing with the launch of a revolutionary tool designed to bolster the efforts of its travel agents.
By leveraging cutting-edge technology, it promises to streamline marketing processes, enabling agents to engage with clients more effectively and efficiently.
Oceania Cruises has unveiled its latest innovation aimed at enhancing the efficiency of travel agents through a groundbreaking marketing tool. The initiative, powered by Approach Guides technology, is set to transform how travel professionals market and sell cruise experiences. It encompasses features like co-branded marketing pages and real-time pricing, designed to streamline operations and amplify success.
With the upcoming launch of the new ship, Allura, Oceania Cruises anticipates increased demand. To meet this, the new tool, Oceania Insider Connect, enables travel advisors to co-brand marketing content effortlessly. Nikki Upshaw, SVP of Global Sales, notes, “Our partners are busier than ever, and this tool alleviates much of their workload.” The platform enhances engagement and fosters strong customer relationships, offering invaluable support as agents expand their business.
Furthermore, it generates dynamic QR codes, driving clients directly to the agent’s co-branded websites. This integration underscores the synergy between traditional and modern marketing techniques, offering versatility in outreach strategies.
Oceania Cruises’ sister brands, such as Norwegian Cruise Line and Regent Seven Seas Cruises, have already successfully implemented similar tools like NCL Connect. This shared success amplifies the confidence in the tool’s potential.
Clients receive a consistent brand message and access to current offerings, enriched by the personalised touch advisors can now provide. This approach strengthens the guest relationship journey.
Travel advisors are empowered to be more strategic, targeting the right audience with the right message at the right time.
Travel partners can readily engage with the platform by co-branding their first content experience without requiring a login. This accessibility encourages widespread adoption and adaptation among agents.
With a focus on innovation and user-friendliness, Oceania Cruises’ new marketing tool stands to significantly enhance the capabilities of travel advisors.
As they prepare for an exciting expansion phase, the company continues to support its partners in building lasting client relationships.
