Riviera Travel plans a series of regional dinners across the UK and Ireland as part of its 40th anniversary celebrations. These events aim to enhance relationships with travel agents.
Key account managers will host nine agents at each event, targeting various UK regions and Ireland, starting in Birmingham this July.
Event Schedule and Locations
Riviera Travel will begin its series of regional dinners on 16 July in Birmingham. This initiative will traverse across regions including London, the south west, south east, north west, north east, and extend to Scotland and Ireland. The series is expected to unfold over the summer months, strategically reaching out to engage travel agents in each location.
Purpose and Benefits for Agents
During these events, agents will receive comprehensive updates on the latest developments at Riviera Travel. The brand is focusing on cultivating stronger ties with trade partners, ensuring that agents are well-informed and equipped to collaborate effectively.
Agents will have the opportunity to network with peers and Rivieria’s team, fostering a collaborative environment. This is pivotal for enhancing the company’s strategic partnerships and ensuring mutual growth.
Leadership and Strategic Directions
The appointment of Steven Taylor as the new international sales manager marks a significant move for Riviera. Taylor’s role includes overseeing sales and product strategies in Ireland, Australia, and the US.
Taylor’s leadership is seen as a key factor in driving revenue and expanding Riviera’s presence in new markets. He is tasked with meeting passenger, revenue, and profit targets while identifying new opportunities for market expansion.
Strengthening Collaboration with Agents
Vicky Billing, head of trade and partnerships at Riviera, emphasises the importance of these events as a token of gratitude towards agent partners. It underscores the company’s recognition of agents’ support and hard work.
Billing stated, “These events are just one of the ways we are showing our gratitude to our agent partners”, highlighting the mutual appreciation during this celebratory year.
Future Prospects and Developments
The regional dinners represent just a segment of Riviera’s broader strategy to strengthen its foothold in the cruise and travel sectors. With the introduction of a new app, Riviera aims to streamline operations and improve agent interactions.
The removal of single supplements from certain cruise packages further exemplifies Riviera’s commitment to offering attractive incentives for agents and passengers alike. These measures are designed to bolster Riviera’s market presence and cater to diverse client needs.
Agent-Centric Approach
Riviera’s dedicated focus on agent relationships is central to its operational strategy. By hosting these regional events, the company aims to bring agents closer to the brand’s vision and future goals.
This approach supports Riviera’s long-standing tradition of fostering strong ties with its trade partners, ensuring the brand remains competitive and relevant in a rapidly evolving market.
Summary of Riviera Events
These regional trade events by Riviera Travel highlight the company’s strategic initiative to engage and appreciate its agent partners. Through a series of networking dinners, Riviera not only celebrates its milestone but also prepares for future growth.
Riviera Travel’s regional events exemplify its commitment to strengthening agent relationships and enhancing market presence. By hosting these dinners, Riviera is poised to foster collaboration and drive mutual success in the cruise industry.
