Riviera Travel has announced the reopening of its European river cruises and select touring options to the Irish market. This decision marks the immediate availability of their 2024 and newly-launched 2025 programmes.
These programmes cover significant European waterways and offer specialised departures for solo travellers. Additionally, the company has introduced themed cruises for 2025 and seven European itineraries, with an anticipated programme expansion in the upcoming year.
Expanded European River Cruises
Riviera Travel is once again opening its diverse European river cruise options to the Irish holidaymakers, aiming to capture the essence of Europe’s most beautiful destinations. This reopening features the 2024 and 2025 river cruise schedules, which spotlight iconic rivers such as the Seine, Rhone, Rhine, Douro, and Danube.
Solo and Themed Travel Experiences
The newly-announced programmes include departures specifically for solo travellers, a market Riviera Travel continues to cultivate. The 2025 themed cruises are an exciting addition, offering unique experiences focusing on interests such as culinary delights or historical exploration.
The focus on solo travellers and themed experiences reflects Riviera Travel’s commitment to diversify and personalise travel options.
Booking and Management Structure
The offerings are available for booking in Euros and are accessible via a newly launched dedicated web domain and Riviera Agents’ trade booking platform.
Riviera Travel’s head of partnerships, Vicky Billing, will manage the Irish market, supported by a specialised trade team to facilitate seamless operations and customer engagement.
This efficient management approach underlines the brand’s strategy to ensure a smooth booking process and strong support for its customers.
Leadership Insights on Expansion
Stuart Milan, Riviera Travel’s channel director, expressed enthusiasm for re-engaging with the Irish market, highlighting their all-inclusive dining, superior drinks package, and comprehensive service from the crew as key selling points.
He stated, “Our range of European products ensures guests will effortlessly experience Europe’s incredible destinations both on and off our ships.” This sentiment reaffirms Riviera’s commitment to quality and customer satisfaction.
Additionally, he emphasised the benefits of their hand-crafted touring itineraries, offering a balanced mix of guided expertise and independent exploration.
Award Recognition and Future Goals
The company’s recent accolades, celebrated at the Wave Awards 2023, underscore its success and commitment to excellence, as noted by Vicky Billing.
Billing’s reflection on the awards highlighted the continuous improvement and recognition of their products and services in the competitive travel industry.
This focus on awards and achievements demonstrates Riviera Travel’s dedication to maintaining high standards and aspirations for further growth and innovation.
Strategic Market Expansion
Looking ahead, Riviera Travel plans to expand its offering over the next year, aiming to engage more deeply with the Irish market.
This strategic expansion aligns with their broader objective to increase market share and enhance customer experience.
Continual adaptation and growth in response to market demands remain a priority for Riviera Travel.
Conclusion
Riviera Travel’s approach to reopening its European offerings to Ireland is both strategic and customer-oriented.
With new and enhanced travel experiences, the company sets a benchmark for quality and innovation in the travel industry.
Overall, Riviera Travel’s renewed focus on the Irish market exemplifies a strategic move to broaden its customer base while enhancing the travel experience.
The comprehensive offerings and operational support demonstrate the company’s commitment to delivering exceptional service and memorable journeys.
