Bmi Regional, a UK based airline, will be commencing its operations shortly, and has announced a change of its previously used BD flight codes to new BM flight codes.
The airline, which was previously a part of the British Midland International (bmi) brand, a UK-based airline, has recently been acquired by a financial consortium and will be flying independently.
Sector Aviation Holdings, a Scotland-based holding company, is the current owner and operator of the airline, which launched its inaugural services from Aberdeen to Bristol, and Manchester to Antwerp, from October 29, 2012. The company fleet of Embraer jet aircraft will operate the new twice-daily services.
The airline chairman, Ian Woodley, said, ‘We are delighted to have acquired the BM code and its introduction marks another step forward in our ongoing development strategy by ensuring our flights are instantly recognisable.
As a brand we have a tremendous heritage that has been built on providing great customer service. We want to see a return to the core values which people associate with a quality flying experience and are looking to build on our reputation for excellence in all elements of our service going forward.’
Bmi Regional airline will be operating out of its head office at East Midlands Airport, using the new flight codes. It will be providing around 40 new jobs to the neighbouring area’s economy.
In a website update, the airline says, ‘Late October we will be introducing our first dedicated edition of our own in-flight magazine, which will bring you up to speed with the latest news and offers from bmi regional. Look out for the first ‘collector’s item’ edition!
In November we’ll be launching a new frequent flyer programme. The old programme has been acquired by British Airways, and further details on the new scheme will be shared in due course.’
