Whitbread, the owner of the UK’s Premier Inn, has signed contracts to secure two trading Travelodge hotels for Premier Inn.
The agreements with separate private property owners will see the Travelodge Bury St Edmunds hotel and Travelodge London Uxbridge hotel convert into Premier Inns. The conversions will meet Premier Inn’s demand for additional bedrooms in the two prime locations.
Mark Anderson, Managing Director for Property and International at Whitbread, said: ‘Securing new Premier Inn hotels in Bury St Edmunds and Uxbridge is a strategic investment by Whitbread in popular markets for business and leisure travel. It’s part of our ongoing strategy of growing market share, through Whitbread’s strong balance sheet and financial flexibility and resilience, in locations where we are underrepresented and where we see opportunities to create long-term value for our shareholders and guests.’
The Travelodge Bury St Edmunds hotel, which opened in 2018, is located to the north of the town centre, close to transport connections and leading local employers such as British Sugar. Premier Inn’s existing hotel is located to the south, within Bury St Edmunds town centre.
The Travelodge Uxbridge hotel is located on Bakers Road adjacent to Uxbridge underground station. Premier Inn has been actively pursuing a site in Uxbridge town centre to complement its existing 80-bedroom Premier Inn hotel on Riverside Way, west of the town centre, which opened in February 2016.
The time schedule for the conversion of the hotels into Premier Inns is yet to been confirmed.
Whitbread PLC is the owner of Premier Inn with over 800 hotels comprising over 78,000 rooms and restaurant brands including Beefeater, Brewers Fayre, Table Table, Bar + Block, Whitbread Inns and Cookhouse + Pub. Whitbread currently operates a 75-bedroom Premier Inn hotel on Reingate Street in Bury St Edmunds Town Centre which opened in 2015. The Travelodge Bury St Edmunds hotel is located on Etna Road in the town.
