iReserved, a hospitality technology platform founded in the UAE and specialising in premium dining and lifestyle reservations, will take part in the VISTA Start-Up Programme at the Dubai Airshow 2025. The initiative spotlights emerging companies developing solutions in line with global trends in digital innovation, mobility, and guest experience around major travel hubs. The announcement follows iReserved’s recent participation in the Future Hospitality Summit World 2025, marking another high-profile regional platform where the company is contributing to industry dialogue.
Founded by Emirati entrepreneur Rashed Mohammed Omar Bin Haider, iReserved builds digital solutions that enable high-end venues to manage seat-level bookings, guest preferences and operational flow during peak trading periods. With major international events drawing increased visitor numbers to restaurants, lounges and lifestyle destinations across the UAE, platforms such as iReserved play an increasingly vital role in sustaining service quality and managing demand.
During the 2025 Dubai Airshow, iReserved will collaborate with aviation and service-technology stakeholders to explore how hospitality systems can integrate with wider travel and event ecosystems. The company will present its reservation engine and venue management dashboard at Stand V30, encouraging discussion on interoperability, user experience and data-led service design.
“Dubai’s major events have created new patterns in how guests move between aviation, hospitality and lifestyle experiences,” said Rashed Mohammed Omar Bin Haider, Founder & CEO of iReserved. “Participating in the Dubai Airshow allows us to understand how different sectors are addressing similar expectations around immediacy, clarity and personalised access.”
Adding to this, Abdul Salam (Abdo) Kayali, General Manager of International Relations at iReserved, said: “The Airshow attracts global decision-makers who have a direct influence on how aviation and hospitality ecosystems evolve. For iReserved, this is an opportunity to listen, learn, share knowledge and build connections that help us align our platform with the future direction of service technology both in the UAE and internationally.”
The presence of a hospitality-focused platform within the Airshow’s start-up pavilion underscores the region’s evolving approach to service technology. As the UAE strengthens its status as a hub for luxury travel and tourism, digital reservation systems are becoming integral to the visitor journey—not only at venues, but also around exhibitions, conferences and major cultural gatherings.
For emerging innovators, the Dubai Airshow provides access to insights that will inform future platform development. iReserved aims to support the UAE’s long-term digital infrastructure by equipping venues with tools that enhance operational efficiency and deliver more consistent guest experiences during high-demand periods.
