Following the adoption of Travelgenix’s technology, Absolutely Snow has seen significant sales growth.
The ski specialist brand has not only expanded its sales but also strengthened trade partnerships through a new technological platform.
Integration of Travelgenix Technology
Absolutely Snow has integrated the Travelgenix platform, propelling its sales to new heights. The company reported a 120% increase in bookings since the introduction of the platform in May 2023, exemplifying the system’s efficiency in capturing the ski market’s potential. The integration has revolutionised the booking process, making it more seamless for agents and customers alike.
This cutting-edge technology has allowed Absolutely Snow to double its ski bookings to £1.4 million in December 2023, showcasing the platform’s substantial impact on their financial success. By facilitating easier booking capabilities, the operator has strategically positioned itself for continuous growth and market penetration.
Strategic Partnerships and Agreements
In a strategic move to broaden its business scope, Absolutely Snow secured a commercial agreement with Travel Counsellors in October. This was swiftly followed by similar contracts with Your Co-op Travel and Elite Travel, broadening its market reach significantly.
These partnerships are central to Absolutely Snow’s strategy, representing 40% of all forward sales. By leveraging the Travelgenix system to create bespoke agent portals, the company has empowered travel agents to access and book its services effortlessly, enhancing its appeal within the trade sector.
Advantages of Enhanced Booking System
The Travelgenix system has transformed how Absolutely Snow conducts business. By offering a user-friendly online interface, it allows for quick updates and modifications of products, destinations, and availability.
Agents can now offer personalised ski packages, including flights, transfers, accommodations, ski passes, hire, and ski schools. This flexibility has streamlined operations, enabling customisable booking experiences for agents and customers.
The capacity to create destination pages and product offerings swiftly, such as the recent addition of Are in Sweden, highlights the system’s adaptability and responsiveness to market demand.
Expanding Destination Offerings
Absolutely Snow’s growth is also marked by an expansion in its destination offerings. New destinations, including Are in Sweden, showcase the operator’s commitment to diversifying its portfolio and catering to a broader audience.
This expansion includes popular European skiing destinations such as Andorra, Spain, France, Italy, Austria, and Norway. Each destination offers varied programmes, from family ski adventures to intensive learn-to-ski courses, further solidifying Absolutely Snow’s position in the market.
Impact of Technological Advancements
The integration of advanced technology through the Travelgenix platform has not only enhanced operational efficiency but also bolstered Absolutely Snow’s competitive edge in the travel industry.
The system’s ability to maintain live availability and facilitate prompt updates has streamlined booking management, ensuring customers and agents have access to the latest offers and destinations. This capability is crucial for maintaining the operator’s high standards of service delivery.
Absolutely Snow’s technology-driven approach exemplifies the necessity for modernisation within the travel sector to maintain relevancy and attract discerning clients.
Leadership’s Vision for the Future
Duncan Gilroy, managing director of Absolutely Snow, has articulated a clear vision for the future post-technology adoption. He highlights the ease of packaging complex travel components as a cornerstone for future growth and customer satisfaction.
By prioritising technological innovation and strategic partnerships, the leadership at Absolutely Snow is set to continue its trajectory of growth and industry influence.
Commitment to Modern Travel Solutions
Travelgenix’s CEO Andy Speight underscores the importance of embracing technology for growth in the travel industry. He affirms that providing affordable, bookable online solutions is essential for smaller companies to compete with larger industry players.
Absolutely Snow has successfully navigated the challenges of the travel industry by embracing technology and building strategic partnerships.
Their remarkable growth in sales and expansion in trade alliances underscore the importance of innovation and adaptability in today’s competitive market.
