The A&K Travel Group has made a strategic appointment, bringing Victoria Houston on board as the new agency sales manager for Scotland and Northern Ireland. Her extensive experience in sustainability and business development is expected to enhance A&K and Cox & Kings’ collaborations.
With a background in global business development and sustainability, Victoria Houston is set to lead sales efforts for A&K Travel Group in key regions. Her role will focus on strengthening partnerships and creating memorable travel experiences for clients.
A&K Travel Group has appointed Victoria Houston as the new agency sales manager for Scotland and Northern Ireland. This decision leverages her prior experience in fostering global business development and promoting sustainability. Houston’s past roles include global business development manager for Trees4Travel, where she significantly expanded the company’s international footprint.
Houston’s career boasts impressive stints with Lush Retail and Enterprise Rent-a-Car, furthering her expertise in management roles. Her work at Trees4Travel highlighted her ability to educate partners on sustainable practices. Her appointment is part of A&K’s broader strategy to reinforce its presence in the UK market. Her sustainability focus aligns with the company’s ongoing commitments.
Houston takes over from Jason Kemp, who transitioned to G Touring as key account manager for Scotland and the north in March. Her entry marks a new chapter as the company aims to fortify its market position. She will build upon the foundations laid by her predecessor, focusing on localised strategies.
The emphasis on sustainability is not only crucial for brand differentiation but also appeals to a growing segment of environmentally conscious travellers. Houston’s role is pivotal in bridging the gap between luxury travel and sustainable practices, enhancing the brand’s market appeal.
She stated, ‘A&K and Cox & Kings’ commitment to providing unparalleled luxury travel experiences while prioritising sustainability resonates deeply with me.’ Her statement captures a progressive outlook, aligning with contemporary travel demands.
Houston’s approach focuses on collaboration, aiming to leverage her past experiences to forge stronger connections with travel agents. This strategic move is part of a larger effort to expand A&K’s global reach and influence.
Through a focus on sustainable luxury, A&K and Cox & Kings aim to attract and retain clients who value responsible travel. This strategic direction is poised to strengthen their market position and deliver value-driven travel experiences.
Victoria Houston’s appointment as agency sales manager introduces a blend of experience and innovation to A&K Travel Group. Her focus on sustainability and strong partnerships is set to elevate the brand’s status in the competitive travel industry.
With a commitment to sustainable and luxury travel experiences, Houston’s leadership is expected to bolster A&K and Cox & Kings’ reach. As the company targets growth in Scotland and Northern Ireland, her strategic insights will be instrumental in achieving these objectives.
