Chris North, former Managing Director of Vertical Systems, steps back into the travel industry, taking on key leadership roles at The Big Golf Company and The Big Journey Company.
After a six-month sabbatical, North’s return marks the beginning of an exciting venture merging travel and golf, showcasing his passion for both industries.
Transition to The Big Golf Company
Chris North has been appointed as the Chief Executive Officer of The Big Golf Company. This new role represents a significant shift, aligning with his long-held passion for golf and travel, merging both aspects into what he terms a ‘dream come true’.
In addition to leading The Big Golf Company, North has taken the role of Director at The Big Journey Company. His return to the industry is marked by enthusiasm and a sense of fulfillment as he describes the opportunity to integrate his interests into a cohesive career direction.
Innovative Plans for Growth
Chris North has ambitious plans to innovate and expand the services offered by The Big Journey Company, an escorted tours provider founded in 2008. He aims to introduce technological advancements that will enhance the customer experience, focusing on integrating exceptional golf travel experiences with leisure activities for all participants.
Through The Big Golf Company, North aims to offer unparalleled travel experiences. The company will include some of the world’s most renowned golf courses in its itineraries, such as the prestigious ‘Teeth of the Dog’ in the Dominican Republic.
Strategic Industry Contributions
North’s career spans over 25 years in the travel industry, having started in the luxury sector at Vertical Systems. His expertise is expected to significantly impact The Big Journey Company and The Big Golf Company’s strategic direction.
In his new role, North has a distinct vision for the future, emphasizing the importance of comprehensive travel experiences that cater to both golf enthusiasts and leisure travelers alike. This dual focus is anticipated to attract a diverse clientele, bolstering the company’s market positioning.
Market Expansion and New Ventures
North’s plans include entering new markets such as cruise and retreat offerings, which align with the company’s broader goals of growth and diversification. This expansion is supported by substantial investment, highlighting the company’s readiness to execute these ambitious strategies.
The Big Journey Company benefits from a team of 12 homeworking staff spread across various regions, and boasts a repeat booking rate of 38%. North’s leadership is expected to further enhance these metrics by leveraging his extensive industry knowledge.
Commitment to Industry Wellbeing
Chris North continues his role as a trustee at Abta LifeLine, demonstrating his ongoing dedication to promoting mental health and wellbeing within the travel industry.
His proactive approach to ensuring positive mental health reflects his commitment to the welfare of travel professionals, which he regards as an integral part of the industry’s sustainable growth.
Endorsements and Collaborations
Sohrab Jahromi, founder of The Big Journey Company, endorses North’s leadership, highlighting his energy, drive, and wealth of experience as crucial elements for achieving the company’s ambitious growth targets.
Under North’s stewardship, The Big Golf Company will cater to both trade clients and direct consumer sales, further broadening its market reach and enhancing its competitive edge.
Future Prospects with The Big Golf Company
The Big Golf Company will operate within both direct and trade sales channels, offering flexibility and accessibility to a broad range of clients. This strategic decision supports the company’s growth objectives and enhances customer engagement across multiple platforms.
Chris North’s return to the travel industry is set to make a notable impact, with his leadership and innovative approach at The Big Golf Company and The Big Journey Company promising to deliver unique travel experiences.
His blend of passion and strategic insight is poised to lead the companies towards substantial growth, reinforcing their positions within the industry.
