Clia has crowned 2023 as a remarkable year for the cruise industry, showcasing record-breaking participation across the globe. With an astonishing increase in cruise holidaymakers, this period signifies a pivotal moment of resurgence and growth.
Record Passenger Growth
The cruise industry has witnessed an impressive surge in numbers, with 2.3 million UK and Ireland residents opting for cruise holidays in 2023. This marks an overwhelming rise from previous years, surpassing the 1.7 million in 2022 and the pre-pandemic levels of 1.9 million in 2019, according to Clia’s report.
Globally, cruise passenger numbers recorded 31.7 million in 2023, exceeding expectations. Looking ahead, projections indicate a steady rise, with numbers expected to reach 39.7 million by 2027. This uptrend reflects the robust recovery and increasing popularity of cruise travel worldwide.
Destinations and Demographics
The Mediterranean emerged as the most favoured destination, attracting 35% of cruise passengers from the UK and Ireland. Northern Europe and the Caribbean followed, drawing 29% and 12% of travellers, respectively. Moreover, exploration destinations observed a 53% spike in passenger interest year-on-year.
Notably, the average age of cruisers slightly decreased from 56.1 years in 2022 to 55.1 years in 2023. Simultaneously, the average cruise duration increased slightly from 9.8 days to 10.1 days, revealing a trend towards more extended and diversified cruising experiences.
Multigenerational Cruises on the Rise
A notable trend is the increasing popularity of multigenerational cruising, with 28% of travellers being part of mixed-age group journeys.
These cruises attract a wide range of passengers, offering varied experiences that cater to different age groups and preferences.
In fact, 38% of cruisers preferred travelling in pairs, further highlighting the diverse appeal and flexibility of cruise packages.
Additionally, pre and post-cruise stays have become more common, with 65% of travellers choosing to extend their holiday by staying before their cruise and 52% continuing their sojourn post-cruise.
Prospective Cruisers and Market Potential
The prospective market for cruising looks promising. A survey involving 4,500 international holidaymakers conducted in March revealed that 71% of non-cruisers were open to trying a cruise, highlighting a substantial opportunity for the industry to expand its client base.
This openness surged to 73% during the peak wave season, a significant increase from 66% in December 2019.
The implication is clear: there is a burgeoning potential to engage new travellers and cultivate a lasting interest in cruise vacations.
Investment and Fleet Expansion
Investment in the cruise sector remains strong, with over 300 ships anticipated to set sail this year. This growth in fleet size is evidenced by a 3.4% increase among Clia member ships.
By 2028, the composition of Clia’s fleet is expected to evolve, with 34% of ships featuring up to 1,000 lower berths, 36% accommodating 1,000 to 3,000, and 30% offering 3,000 or more lower berths, supporting the industry’s capacity for innovation and expansion.
Upcoming launches include exciting new ships such as Disney Cruise Line’s Disney Treasure, Royal Caribbean International’s Utopia of the Seas, Explora Journey’s Explora II, and Virgin Voyages’ Brilliant Lady, demonstrating continued investment in passenger experience and ship innovation.
The Key to Growth
The cruise industry’s key to growth lies in its ability to attract first-time cruisers, offering enticing holiday experiences that convert curiosity into loyalty.
According to Andy Harmer, Clia UK & Ireland’s Managing Director, “2023 has become the new landmark year. Cruise has come back faster than other types of travel,” emphasising the unique appeal of cruising in the current travel landscape.
The combination of strategic investments, rising passenger numbers, and growing interest from potential cruisers signals a prosperous horizon for the cruise sector.
Future Outlook
Strategic approaches aimed at engaging new cruisers whilst enhancing offerings for existing passengers keep the cruise industry on a positive trajectory.
The insights gained from the Clia report, together with future projections, underscore the vitality of this travel segment and its ability to adapt and thrive amid evolving market dynamics.
The cruise industry has triumphantly navigated its challenges in 2023, marking a year of record achievements and setting a strong foundation for sustained growth. With an optimistic forecast and strategic foresight, the sector is well-positioned to continue its upward momentum.
