Cunard introduces a unique opportunity for travel agents this Easter.
Running from March 29 to April 2, the programme offers double Shine points per 2025 booking.
Cunard has introduced a compelling incentive for travel agents, offering them double Shine Rewards points over the Easter weekend. This initiative runs from March 29 to April 2 and enables agents to earn a remarkable 200 Shine points for every 2025 booking. This is a significant increase from the usual 100 points per booking. Shine points can be redeemed at various high street stores or used to contribute towards a holiday.
In an unprecedented move, Cunard has eliminated the minimum threshold for the number of Shine points needed to redeem a Cunard voyage. This strategic decision means that fewer points are necessary to secure a holiday, making it more accessible for agents. A spokesperson for Cunard stated, “This incentive requires agents to register and play all their customers’ Cunard fare bookings to bank double Shine points for each eligible booking.”
The flexibility in redemption has increased tremendously with this initiative. Agents can now use any amount of Shine points to book any retail fare type on any Cunard voyage on sale. This level of versatility provides agents with unparalleled options to tailor their booking preferences.
For travel agents, this initiative represents a significant opportunity to enhance their earning potential while providing their customers with attractive travel options. By participating in this programme, agents can significantly boost their Shine points balance, making it easier to achieve their personal or professional travel goals.
The response from the market has been overwhelmingly positive. Agents have expressed enthusiasm about the new opportunities that this incentive offers them. With no minimum point requirement and double points on offer, the programme is expected to drive increased engagement from agents.
This initiative is not just beneficial for travel agents but is strategically advantageous for Cunard. By incentivising bookings for 2025, Cunard is effectively securing future business and strengthening its relationship with travel agents. This forward-thinking approach is likely to contribute to sustained growth and market presence.
In conclusion, Cunard’s double Shine points initiative demonstrates a strategic alignment between company objectives and agent incentives. It offers a win-win situation for both the company and its agents. As travel continues to rebound, such innovative programmes could pave the way for new industry standards.
By removing point thresholds, Cunard empowers agents to maximise their rewards.
The programme is poised to enhance both agent satisfaction and Cunard’s market position.
