The Association of Touring and Adventure Suppliers (Atas) has issued a call for travel agents to participate in its esteemed 2024 awards programme.
These awards are designed to acknowledge agents who have excelled in showcasing innovative touring and adventure holidays. The winners will be celebrated at the upcoming Atas Annual Conference.
Celebrating Achievements in the Travel Sector
Atas has a longstanding tradition of recognising excellence among travel agents. The 2024 Recognition Awards aim to build on this legacy by identifying those who have significantly contributed to the industry through unique holiday offerings.
In past events, such as the 2023 conference in Liverpool, the awards have been met with enthusiasm by attendees who appreciate the dedication and innovation demonstrated by the agents.
This year’s conference, to be held at the Royal Armouries in Leeds, promises to be another glamorous event, where the achievements of the industry’s finest will be in the spotlight.
New Categories Highlight Industry Trends
The introduction of the Expedition Cruise One to Watch category reflects the growing interest in this dynamic segment of the travel market. This addition underscores the industry’s evolving focus and provides a platform for recognizing the pioneering efforts of travel agents.
Another notable category is the Touring & Adventure One to Watch, which encourages agents and agencies to showcase how they have started selling these products. Both categories are open for self-nominations or nominations from peers.
By broadening the spectrum of awards, Atas aims to foster an environment where innovation and adaptability are recognised and celebrated, aligning with current market trends.
The Role of Social Media in Promoting Travel
Social media has become a crucial tool for travel agents to connect with potential clients. The Social Media Star category honours those who have successfully leveraged platforms to promote adventure and touring holidays.
Entrants are expected to outline their social media strategies, including follower engagement metrics and overall impact, providing a comprehensive insight into their digital marketing prowess.
This category highlights the importance of maintaining a strong online presence, which has become increasingly vital in the digital age for reaching a broader audience and increasing sales.
Commitment to Sustainability in Travel
Atas is committed to supporting sustainable tourism practices. The Sustainability Champion award is dedicated to agents who integrate sustainable methods into their business models.
Applicants must detail their commitment to sustainability, illustrating how they have incorporated eco-friendly practices into their offerings to minimise travellers’ environmental impact. This requirement ensures that sustainability remains at the forefront of travel planning.
Agents are encouraged to highlight their dedication to responsible travel, demonstrating their efforts to promote eco-conscious holidays that balance travellers’ needs with environmental preservation.
Regional and Sector-specific Awards
Atas continues to recognise excellence across various regions and sectors, with categories such as Agency of the Year in numerous locations, including Southeast and Southwest England, as well as Scotland and Northern Ireland.
These awards are indicative of the diverse range of talents within the industry, showcasing the adaptability and innovation present in different geographical areas.
By acknowledging regional achievements, Atas provides an opportunity for local agencies and agents to be celebrated on a national stage, fostering a sense of community and shared success.
Process and Criteria for Nominations
Nominations for the awards must be submitted by August 22, with entries open for self-nomination or peer nomination. This process encourages broad participation from across the industry.
Entrants should contact Claire Brighton at Atas for further details on submission requirements. Ensuring a transparent and straightforward nomination process is key to the awards’ credibility.
By participating, agents have the opportunity to gain recognition for their hard work and innovative approaches, contributing to their professional development and industry standing.
Looking Forward to the Award Ceremony
The awards will be presented at the Atas Annual Conference, creating an opportunity for networking and celebration among industry peers.
The event, known for its vibrant atmosphere and comprehensive agenda, is a highlight on the travel industry’s calendar, reflecting the sector’s dynamic growth and innovation through the past year.
As Atas continues to honour excellence in the travel industry, the 2024 Recognition Awards stand as a testament to the ingenuity and dedication of travel agents.
These awards not only celebrate individual and collective achievements but also inspire continued innovation and excellence in the sector.
