The Hays Travel Independence Group is set to convene in Leeds for its annual UK conference, adopting the theme ‘Year of Two Peaks’. This conference follows a period of strong trading results.
Scheduled to be held at Leeds’ Queen’s Hotel from March 5th to 6th, the event aims to capitalise on the successful trading performance experienced by its members. Keynote speakers and industry experts are expected to provide valuable insights during the conference.
Focus on Trading Success
For the Hays Travel Independence Group, the ‘Year of Two Peaks’ conference theme reflects the remarkable trading success witnessed by its members. In particular, January marked a significant month of growth, setting a promising tone for the year ahead. The event is expected to provide a platform for members to share experiences and strategies that contributed to this success.
Jonathon Woodall-Johnston, the Chief Operating Officer, remarked that several consortia had achieved record trading volumes during January. He highlighted that this milestone served as an excellent start to the year for these businesses, illustrating the resilience and adaptability of the group’s members.
Conference Agenda and Purpose
The conference will feature a range of keynote speakers and panellists from across the industry. These sessions are designed to equip members with the insights needed to harness opportunities arising from increased market capacity and shifting consumer behaviours.
Harriet Thompson, head of the Independence Group, emphasised the significance of the conference. She noted that the gathering aims to support members in making informed decisions to ensure their businesses thrive amidst a dynamic market landscape.
Members’ Exceptional Performance
Many members of the group, including prominent names like Miles Morgan and Designer Travel, recorded impressive sales and footfall during the peak January period.
Thompson reported that these successes were driven by an uptick in repeat customers who opted for more expensive bucket-list holidays, such as long-haul destinations and luxury cruises.
Such trends underscore the importance of understanding changing customer preferences, which is a focal point of the planned discussions at the conference.
Cultivating Member Relations
The conference not only serves as a hub for professional development but also as a venue for strengthening member relationships. Thompson expressed excitement over the opportunity to convene in person, highlighting the unique value of face-to-face interactions.
The event will foster a collaborative environment where members can engage, exchange ideas, and reinforce a sense of community within the independence group.
Industry Partnerships
Supported by major industry players like Jet2holidays and Norwegian Cruise Line, the conference underscores the importance of strategic partnerships in achieving business objectives.
These collaborations aim to enhance the conference’s value by providing members access to exclusive deals and insights into upcoming industry trends. Additionally, such partnerships demonstrate the commitment of Hays Travel to leverage external expertise for its members’ benefit.
As a result, members are well-positioned to capitalise on these opportunities and drive their businesses forward.
Embracing Market Insights
The conference theme ‘Year of Two Peaks’ reflects a dual approach to market opportunities. It encourages members to remain agile and responsive to both traditional and emerging market dynamics.
Woodall-Johnston shared that the theme is designed to inspire members to leverage the additional capacity and changes in customer behaviour effectively. He pointed out that these elements are crucial for sustaining momentum and achieving long-term success.
Conclusion and Future Prospects
With the conference drawing nearer, anticipation builds among members who are eager to gain fresh perspectives and actionable strategies.
The ‘Year of Two Peaks’ theme is seen as a guiding framework for navigating the complexities of today’s travel market, ensuring that the Hays Travel Independence Group remains at the forefront of the industry.
The Hays Travel Independence Group conference represents a significant opportunity for its members to refine their strategies and enhance their offerings. By embracing the ‘Year of Two Peaks’, attendees are better prepared to adapt and succeed in a rapidly changing industry landscape. The event promises to foster innovation and collaboration, key components for future success.
