Incredible Journeys has added three new suppliers to its portfolio, enhancing its travel offerings.
The touring brand, part of dnata Travel Group, continues to grow, reflecting a robust strategy.
Expansion of Supplier Network
Incredible Journeys, a dnata Travel Group UK’s brand, has strategically expanded its portfolio by incorporating three new suppliers: Just You, Quark Expeditions, and Insider Journeys. This significant move is aimed at enhancing the variety of offerings available for touring holiday enthusiasts. The inclusion of these suppliers is part of the brand’s broader strategy to provide diverse and exciting travel experiences.
The head of specialist product at Incredible Journeys, Mark Henderson, emphasised the importance of this expansion, stating, ‘Incredible Journeys now proudly work with 39 touring and adventure suppliers, who all offer their own unique proposition.’ His comments underline the brand’s commitment to delivering unique and tailored travel experiences, which are now made more accessible to travellers through this expanded network.
Relaunch and Growth
The Incredible Journeys brand was relaunched in 2023 and has seen remarkable growth since. In May alone, the brand reported a 40% increase in bookings year-on-year. Mark Henderson noted an impressive rise in the number of agents trading with the brand, up by over 60% during the same period.
This growth is indicative of the mounting popularity of touring holidays and reflects the brand’s successful strategies in capturing market interest. By responding to agents’ feedback and researching desirable touring styles, Incredible Journeys continues to evolve and expand its market presence.
As demand in the touring sector continues to grow, Incredible Journeys seems poised to maintain its upward trajectory by adapting to market needs and ensuring competitive offerings.
Meeting Agent and Traveller Needs
Mark Henderson shared insights on the brand’s adaptability to both agent and traveller needs. He mentioned, ‘We have listened to agents’ feedback about our offering and researched the touring styles they would like to see introduced to our portfolio.’ This direct engagement with agents highlights Incredible Journeys’ proactive approach in curating its offerings based on market demand.
The company assures that its new partnerships will ‘delight’ its agents, underscoring a commitment to fostering strong relationships within the industry. This approach also ensures that agents feel confident recommending Incredible Journeys for customized travel experiences.
This client-focused strategy is central to the brand’s sustained growth and competitiveness in the evolving travel market.
Increasing Interest in Touring Holidays
There has been a noticeable surge in interest and demand for touring holidays, as highlighted by Incredible Journeys’ expansion efforts. This trend shows no signs of waning, with more travellers seeking unique experiences that these tours offer. Such growing interest is corroborated by the significant hike in the brand’s peak period sales, which saw an increase of 65%.
As Henderson reaffirmed, the brand is committed to growing alongside this demand, ensuring it remains a top choice for agents looking for varied travel options. The consistent rise in interest reinforces the brand’s strategy of expanding its supplier base to cater to diverse traveller preferences.
Future Prospects and Industry Impact
Looking ahead, Incredible Journeys plans to continue aligning its offerings with burgeoning market trends. By being at the forefront of the touring holiday sector, the brand is positioned to influence industry standards and set benchmarks for excellence in travel experiences.
The brand’s approach in selecting new partners indicates a dedication to quality and innovation in travel. As the market evolves, Incredible Journeys is expected to play a pivotal role in shaping the future of the touring holiday industry.
Incredible Journeys’ strategic growth and innovative collaborations signal a promising future, not only for the brand but for the touring holidays sector as a whole.
Commitment to Competitive Offerings
Incredible Journeys’ commitment to ensuring competitive offerings is evidenced by its sustained market growth. The brand’s robust portfolio of 39 suppliers is a testament to its strategic vision to lead within the touring industry. By maintaining a competitive edge, the brand continues to attract both agents and travellers alike.
Mark Henderson’s affirmation that ‘as the demand grows, we will continue to grow,’ reflects the brand’s foresight and adaptability. This forward-thinking approach secures Incredible Journeys’ position as a leader in delivering bespoke travel experiences.
Conclusion
Incredible Journeys’ recent expansion of its supplier network marks a significant step in its growth trajectory. With an increased range of offerings, the brand enhances its appeal to travel agents and holidaymakers, delivering on its promise of unique and tailored travel experiences.
Incredible Journeys’ strategic expansion and dedication to bespoke experiences strengthen its position in the travel sector.
