Incredible Journeys has made a notable impact in the travel industry by launching a comprehensive new brochure. This initiative not only showcases curated travel experiences but also introduces a unique competition for agents.
Innovative Launch in the Travel Industry
Incredible Journeys, a significant player in the B2B touring and adventure sector, has initiated an innovative launch of their new brochure. This 164-page brochure, aptly named the Big Book of Incredible Journeys, includes over 65 meticulously crafted touring packages. Each package can be tailored to suit any client’s preferences, ensuring a bespoke travel experience. The launch also introduces a ‘Get to know the Incredible Journeys traveller’ section, designed to equip agents with the knowledge to better market these tours.
Engaging Incentives for Travel Agents
To celebrate this launch, Incredible Journeys has unveiled a compelling competition for travel agents. Entrants have the chance to win a place on one of two coveted fam trips, courtesy of partnerships with G Adventures and Intrepid Travel. By booking any Incredible Journeys package between 29 August and 31 October, agents gain entry into the draw, with an additional entry for bookings that include a G Adventures or Intrepid tour.
Strategic Partnerships Enhancing Opportunities
The strategic alliances with G Adventures and Intrepid Travel exemplify Incredible Journeys’ commitment to offering unparalleled travel experiences. Mark Henderson, head of specialist product, emphasised, “Our aim with Big Book of Incredible Journeys was to showcase how touring has evolved and provide customers with the inspiration to explore the world to the fullest.” He further highlighted the company’s unique positioning, working with esteemed touring partners to deliver diverse and comprehensive travel options.
Testimonials from Industry Leaders
Stu Darnley, national sales manager at G Adventures, expressed excitement about the new brochure. Darnley noted that featuring popular tours like the Essential Vietnam & Cambodia trip offers travellers opportunities to engage in transformative travel experiences. Likewise, Carrie Grant, senior partnerships manager at Intrepid Travel, lauded the partnership, describing the Big Book of Incredible Journeys as an inspiration for travellers seeking exceptional adventures.
Promotional Tools for Agents
Besides the physical brochure, Incredible Journeys offers an online hub where agents can view and download promotional materials. This includes digital brochures and social media assets, empowering agents to effectively promote tours. The expansive resources aim to streamline the promotional process, enabling agents to provide potential clients with captivating travel propositions.
Incredible Journeys’ Vision for the Future
The release of the Big Book of Incredible Journeys represents more than just new touring opportunities—it signifies a visionary approach to travel marketing. By providing comprehensive resources and forming strategic partnerships, Incredible Journeys demonstrates a forward-thinking approach to expanding their reach and influence in the travel sector. Mark Henderson reiterated the commitment to innovation, underscoring the significance of such projects in reshaping the travelling landscape.
Commitment to Adventure and Touring Excellence
Incredible Journeys’ efforts to engage travel agents and potential clients through this brochure highlight their commitment to excellence in adventure touring. The detailed packages and engaging competitions serve as a testament to their dedication to fostering meaningful travel experiences. By continually pushing the boundaries of what’s possible in the touring industry, they set a standard for others to follow.
This pioneering launch by Incredible Journeys sets a new benchmark in the travel sector. Through strategic partnerships and innovative marketing tools, they are poised to influence the future of adventure and touring holidays.
