A novel coach tour operator is making waves by engaging travel agents in South Wales. This initiative comes on the heels of Leanne Williams’ appointment as the business development manager. Williams, formerly associated with Travel House, brings her expertise to Jason Edwards Travel.
Jason Edwards, previously the managing director of Edwards Coaches, founded the company last year. Supported by a seasoned team, the firm swiftly secured its Abta bond and ventured into the market from January. Their offerings include enticing coach packages, spanning one to eight nights across the UK and Europe, targeting diverse travel preferences.
Williams notes the budding collaborations with local travel agency groups. Currently, a 12-page supplement is in circulation, showcasing upcoming trips for 2024, while a detailed 32-page brochure for 2025 is planned for release in July.
The focus is on amplifying brand recognition, with plans to invite agents for first-hand experiences. A recent mystery tour was spotlighted by ITV News Wales during National Coach Week, underscoring their innovative approach.
In an enhanced service offering, clients have access to secure parking, enhancing the convenience and appeal of their travel packages.
Their role as a logistics partner for inbound tour operators enhances operational capacity for London and UK tours, strengthening their market position.
This advocacy extends beyond the company’s immediate interests, aiming to elevate the profile and appeal of coach travel on a wider scale.
By engaging with local travel agents and participating in National Coach Week, Jason Edwards Travel reinforces its commitment to both community and industry development.
With strategic leadership and innovative offerings, Jason Edwards Travel is positioned to redefine coach travel in South Wales. As they build industry partnerships and advocate for coach travel, their initiatives promise significant advancement for the community and the sector.
