The collaboration between Not In The Guidebooks and the Association of Touring and Adventure Suppliers (Atas) aims to elevate travel agent access to unique, experience-led holidays.
This joint venture underscores a commitment to responsible tourism and seeks to leverage expert local hosts and curated offerings to captivate contemporary travellers.
Not In The Guidebooks has joined forces with Atas to advance its vision of offering immersive travel experiences driven by responsible practices. As a leader in experience-led travel, the company focuses on adventures that reveal hidden gems whilst being curated by local hosts. This strategic alliance enables them to promote their sustainable tourism ethos within the touring and adventure travel sectors.
These experiences combine local cultures with responsible tourism, aiming to transcend traditional holiday offerings. Agents are pivotal in relaying the curated experiences, thereby broadening the company’s reach in the market.
These diverse offerings set the company apart as a platform for off-the-beaten-track itineraries and local community interactions.
The company provides marketing content, including multimedia support via agent portals and social media groups, to enhance agents’ promotional efforts.
Moreover, the planned fam trips for 2025 will continue to educate agents, enriching their understanding of both new and existing itineraries.
The anticipation is high for collaborative discussions at the upcoming annual conference, entailing further exploration of what the company has to offer.
With the partnership with Aviate Journeys, Not In The Guidebooks can now package its multi-day products with flights, enhancing the service process for agents. This development is expected to simplify agents’ business operations, allowing seamless integration of travel bookings.
Not In The Guidebooks’ collaboration with Atas marks a significant step in redefining experience-driven travel. This partnership, bolstered by a strong agent network, is poised to capture the interest of discerning travellers seeking meaningful and sustainable journeys.
By catering to the desires of the modern traveller, the company continues to strengthen its position within the competitive travel industry landscape.
