Riviera Travel has announced the appointment of Lloyd Morris as Key Account Manager for the UK and Ireland.
This strategic hire aims to enhance Riviera’s relations with travel agents and increase brand awareness.
Lloyd Morris Joins Riviera Travel
Lloyd Morris, a notable figure in the travel industry, has been appointed as the key account manager for Riviera Travel, overseeing operations in the UK and Ireland. With an official start date set for January 22, 2024, Morris will primarily operate in the field, focusing on enhancing relationships with travel agents and boosting brand recognition.
In his previous role at Globus, Morris expanded his experience by working with brands such as Cosmos and Avalon Waterways. His appointment at Riviera Travel is seen as a strategic move to leverage his extensive industry expertise and strengthen the company’s market position.
Strategic Goals and Vision
Riviera Travel’s decision to appoint Morris aligns with its broader strategy to strengthen its presence in the UK and Ireland markets. The company has experienced a remarkable 134% year-on-year increase in trade river cruise sales, illustrating the effectiveness of its current strategies.
Vicky Billing, the head of trade and partnerships at Riviera Travel, stated, “This appointment is further evidence of our commitment to our agent partners.” She expressed excitement over Morris joining the team, acknowledging his capability to foster trade relationships and support Riviera’s growth objectives.
The company anticipates further expansions, planning to add two more key account managers to complement its existing team, signalling an ambitious growth trajectory.
Morris’s Experience and Industry Impact
Morris brings a wealth of industry experience and a strong network of relationships with trade partners, making him a valuable addition to the Riviera team. Throughout his career, he has demonstrated the ability to strengthen sales channels and expand brand visibility.
His work with Cosmos, Globus, and Avalon Waterways has honed his skills in managing key accounts and building strategic partnerships. This expertise is expected to significantly benefit Riviera Travel as it continues to enhance its market presence.
Morris commented on his new role, stating, “I am delighted to be joining the dedicated and talented team at Riviera at this exceptionally exciting time.” He added, “I look forward to being part of their ongoing success and supporting trade partners in growing their Riviera sales.”
Commitment to Agent Partnerships
Riviera Travel’s commitment to enhancing its relationships with agent partners is evident in its recent strategic decisions. By hiring Morris and planning additional hires, the company aims to make itself the most agent-friendly travel brand in the industry.
Vicky Billing highlighted Morris’s “fantastic relationships with the trade” as a key factor in his hiring. His ability to connect and collaborate with partners aligns with Riviera’s strategic goals, ensuring mutual growth and success.
Future Expansion and Hiring Plans
Riviera Travel is not resting on its laurels following this appointment. Instead, it is actively looking to expand its team further by hiring two additional key account managers. This move underscores the company’s commitment to continuing its strategic growth.
The decision to expand signifies a proactive approach to capturing more market share and ensuring that the company’s agent network is robust and well-supported. This expansion aligns with Riviera’s long-term vision of solidifying its position as a leader in the travel industry.
Focusing on nurturing strong partnerships with agents and customers alike, Riviera is set to enhance its operational capabilities and service offerings in the near future.
Morris’s Vision for the Role
Lloyd Morris envisions playing a crucial role in supporting Riviera Travel’s ongoing success by leveraging his experience to foster stronger partnerships with trade partners.
Morris believes in actively engaging with agents to understand their needs and enhance collaboration, ensuring that Riviera Travel continues to deliver exceptional value to its stakeholders.
His strategic approach will be central to driving forward Riviera’s sales initiatives and reinforcing its market leadership.
Riviera Travel’s Commitment to Growth
The appointment of Lloyd Morris as key account manager is a testament to Riviera Travel’s commitment to growth in the competitive travel industry.
With a strategic plan to bolster its agent partnerships and market presence, Riviera Travel continues to position itself as a leading player in the field, ensuring sustainable growth and innovation for the future.
Lloyd Morris’s appointment marks a significant step in Riviera Travel’s growth strategy.
His extensive experience and industry connections are expected to drive forward the company’s objectives and strengthen its market presence.
