Riviera Travel has announced the appointment of Steven Taylor as its new international sales manager. With a strong background in the travel industry, Taylor is set to drive the company’s sales strategy overseas.
Steven Taylor steps into this role with an impressive track record at Saga and P&O Cruises. His role will be crucial in implementing Riviera’s plans to expand its market presence in Ireland, Australia, and the United States.
New Leadership for a Growing Market
Riviera Travel is expanding its team by bringing in Steven Taylor as the international sales manager. Taylor will be responsible for enhancing sales strategies for river cruises and escorted tours, focusing on markets such as Ireland, Australia, and the U.S. This strategic recruitment aims to bolster the company’s reach and engagement within these regions, tapping into new customer segments.
The decision comes as part of Riviera’s broader initiative to strengthen its overseas operations. Taylor’s experience is expected to be instrumental in achieving these ambitions. His previous roles have equipped him with the necessary skills to handle such dynamic markets.
Steven Taylor’s Background
Steven Taylor has had a significant career in the travel industry, with previous roles at Saga and P&O Cruises. His expertise particularly lies in retail management and partnership development, bringing a wealth of knowledge and experience to his new position at Riviera Travel.
At Saga, Taylor managed retail operations, which provided him with insights into consumer behaviour and market trends. Likewise, his stint as a partnership development business manager at P&O Cruises equipped him with valuable skills in strategic partnerships and business growth.
Impact on Riviera Travel’s Strategy
Taylor is expected to play a pivotal role in advancing Riviera Travel’s growth strategy. His appointment aligns with the company’s objective to enhance its sales and profitability targets overseas.
Under Taylor’s leadership, Riviera aims to identify and penetrate new markets. This move is anticipated to open fresh avenues for growth and strengthen Riviera’s position as a leader in river cruises and escorted tours.
Moreover, Taylor will report to Stuart Milan, the trading director. Together, they will focus on leveraging Taylor’s experience to achieve new heights in customer acquisition and retention.
Transition in Leadership
The transition in leadership sees Taylor replacing Tom Morgan, who moved to G Touring. Morgan’s tenure saw significant developments in Riviera’s international sales efforts, which Taylor is expected to build upon.
Morgan’s departure follows his promotion to head of international sales in late 2023. His shift allowed Vicky Billing to step up as head of trade and partnerships UK and Ireland, indicating a series of strategic leadership changes within Riviera.
Riviera Travel’s Milestones
This appointment coincides with Riviera Travel’s celebrations of its 40th anniversary. The company has been adding new itineraries and initiatives, offering unique experiences for new and returning customers.
These innovations include a mix of river and ocean cruising and varied escorted tours, emphasising Riviera’s commitment to providing diverse travel options.
Riviera’s emphasis on innovation reflects its dedication to maintaining a competitive edge in the travel industry, ensuring customer satisfaction and loyalty.
Expert Opinions and Insights
Stuart Milan expressed enthusiasm over Taylor’s arrival, stating: “We are thrilled to announce the appointment of Steven at a particularly exciting time for Riviera.”
Milan highlighted the potential for growth in distribution with Taylor’s expertise being key to capitalising on these opportunities. This sentiment reflects confidence in Taylor’s capabilities and strategic vision.
Challenges and Opportunities Ahead
Taylor acknowledged the challenges and opportunities presented by his new role. “I’m very proud to be part of Riviera’s sales team and looking forward to supporting our sales strategies in the growing Ireland, Australia, and U.S. markets,” he noted.
Steven Taylor’s arrival at Riviera Travel marks a significant strategic move as the company seeks to enhance its market presence internationally. With his extensive experience, Taylor is well poised to navigate the challenges and leverage the opportunities that lie ahead, building on Riviera’s established success.
