Riviera Travel has announced exciting plans to enhance its 2025 ocean cruise programme by introducing new itineraries.
With destinations ranging from the Mediterranean to the Arctic, the company aims to cater to a diverse array of traveller interests.
Riviera Travel Introduces New Mediterranean and Arctic Cruises for 2025
Expansion of Ocean Cruise Offerings
In an ambitious expansion of their cruise offerings, Riviera Travel has unveiled a range of new itineraries for their 2025 ocean cruise programme. These additions include both Mediterranean and Arctic adventures, catering to diverse travel preferences. “Our ocean 2025 programme is shaping up to be our most comprehensive yet,” stated Will Sarson, head of product cruise and long haul, underscoring the company’s commitment to providing varied cruising experiences.
Dalmatian Islands and Adriatic Exploration
The new 11-day Dalmatian Islands Yacht Cruise aboard MS Mendula encapsulates the allure of the Adriatic Sea. This itinerary includes calls at the stunning Croatian islands of Vis and Hvar, and the historic Montenegrin ports of Kotor, Budva, and Perast. Available from May to September 2025, prices start from £2,799, offering a blend of serene landscapes and rich cultural exploration.
Greece and Beyond
Riviera Travel is also launching an 11-day Greece and the Adriatic itinerary on Celestyal Journey, departing in April and May 2025. This route promises visits to Kefalonia, Dubrovnik, Kotor, Budva and the charming town of Alberobello in Italy. With prices starting at £2,499, this cruise combines natural beauty with architectural wonders. The journey complements the existing Athens and Greek Islands itinerary, reflecting Riviera’s strategic expansion in the region.
The inclusion of both popular and lesser-known destinations highlights Riviera’s innovative approach to itinerary planning. By offering multi-stop cruises, the company ensures a comprehensive exploration of the Mediterranean’s delightful landscapes and cultures.
Arctic Adventures in the Svalbard Archipelago
For those seeking more extreme climates, Riviera Travel’s Arctic expedition presents an enticing option. The June 2025 departure on MV Ocean Albatros will circumnavigate the Svalbard archipelago, renowned for its stunning Arctic landscapes and wildlife. An additional call at Oslo offers a contrasting urban experience. Prices begin at £6,699, promising an unforgettable exploration of the polar environment.
With the rise in popularity of expedition cruising, this offering capitalises on travellers’ growing interest in unique, immersive experiences. The itinerary aims to attract adventurers eager to encounter the raw beauty of Arctic wilderness.
In-Depth Insights from Riviera Travel
Will Sarson further elaborated on the new offerings, emphasising the balance between popular destinations and hidden gems. “These new itineraries perfectly complement our existing options, giving guests even more reasons to book and explore with Riviera,” he stated, highlighting the strategic alignment of the new routes. This expansion not only diversifies the Riviera Travel portfolio but also strengthens its position in the competitive cruise market.
Such strategic expansions reflect a broader trend within the travel industry towards more curated and exclusive travel experiences, catering to a sophisticated customer base. By diversifying their offerings, Riviera Travel aims to capture a wider audience and enhance customer satisfaction.
Competitive Pricing Strategy
Riviera Travel’s pricing strategy is designed to be competitive yet reflective of the premium nature of the offered experiences. With entry prices starting at £2,499 for Mediterranean cruises and £6,699 for Arctic expeditions, the company positions itself as a luxury provider with a strong value proposition. This approach ensures that their cruises are accessible to a broader spectrum of potential customers without compromising on quality.
By maintaining competitive pricing, Riviera Travel seeks to attract both seasoned cruisers and newcomers. This strategy is expected to enhance their appeal in a market that is increasingly seeking value-added travel experiences.
Outlook for the 2025 Cruise Season
Looking forward, Riviera Travel’s outlook for the 2025 cruise season is optimistic. The company anticipates strong bookings driven by the appeal of newly introduced routes. “Our expanded 2025 programme offers unparalleled opportunities for exploration and adventure,” said Sarson, expressing confidence in the programme’s success. The blend of new and existing itineraries is set to boost Riviera’s market presence and customer base.
Riviera Travel’s expansion demonstrates both strategic foresight and a commitment to customer satisfaction.
The new cruise itineraries promise to bolster the company’s reputation as a leader in providing exceptional travel experiences.
