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    Home » Shane Lewis-Riley Commences Role as Titan Travel’s Trade Distribution Director
    Tour Operators

    Shane Lewis-Riley Commences Role as Titan Travel’s Trade Distribution Director

    News TeamBy News Team04/10/2024No Comments5 Mins Read
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    Shane Lewis-Riley, a recognised leader in the travel industry with over two decades of experience, is set to join Titan Travel. His new appointment as Trade Distribution Director comes at a time of strategic growth for the company.

    Lewis-Riley’s extensive background, particularly with Virgin Voyages and P&O Cruises, has prepared him for this pivotal role. His leadership is expected to significantly enhance the company’s trade partnerships and market positioning.

    Background and Experience

    Shane Lewis-Riley, an industry veteran with more than 20 years of experience, will soon embark on a new journey with Titan Travel as the Trade Distribution Director. Having previously served as the Vice-President of International Sales at Virgin Voyages, Lewis-Riley is noted for his strategic acumen and expansive knowledge. This move marks a significant step in his career path as he ventures into the escorted tours sector.

    Prior to joining Virgin Voyages in 2018, Lewis-Riley held a notable position at P&O Cruises as Director of Trade Engagement and Onboard Sales. His extensive career has been characterised by a consistent focus on trade relations and sales, which has equipped him with the skills necessary to excel in his new role. His well-documented expertise in fostering strong industry ties is anticipated to benefit Titan Travel significantly.

    Role and Responsibilities

    Slated to commence his tenure on October 14, Lewis-Riley’s appointment comes at a critical point for Titan Travel, reflecting an organisational pivot towards enhancing trade distribution strategies. His responsibilities will involve leading a team of key account managers across the UK, tasked with strengthening the company’s relationships with their trade partners. This initiative is crucial for maintaining the brand’s competitive edge in the market.

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    In a statement, Titan Travel described Lewis-Riley’s role as pivotal to the evolution of their trade strategy. His mandate includes not just fortifying existing ties but also introducing innovative perspectives that align with Titan’s strategic vision. His efforts are expected to elevate the company’s profile among competitors, securing a more robust position within the touring sector.

    Strategic Vision

    Titan Travel has underscored the importance of this newly created role, highlighting it as a linchpin for future success. With Lewis-Riley at the helm, the company aims to foster innovation and strengthen its trade distribution capabilities.

    The organisational shift is poised to facilitate stronger alliances and open new avenues for collaboration. It signifies a commitment to leveraging experienced leadership to navigate the complexities of the modern travel landscape. Under Lewis-Riley’s guidance, Titan Travel plans to redefine its engagement with trade partners. His leadership is seen as pivotal in steering these strategic efforts towards a successful outcome.

    As part of his new responsibilities, Lewis-Riley will also participate in significant industry events, including the Association of Touring and Adventure Suppliers (Atas) annual conference. This engagement is expected to enhance Titan’s visibility and foster deeper industry connections, reinforcing its status in the travel domain.

    Leadership and Industry Reception

    Lewis-Riley’s appointment has been met with enthusiasm and optimism within the industry. Andy Squirrell, Chief Commercial Officer at Titan Travel, expressed confidence in his leadership by stating, “We are delighted to welcome Shane, a trusted and experienced industry professional, into this newly created role at Titan.” This sentiment is echoed across the company as they anticipate his impact.

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    Shane’s track record of introducing fresh ideas and perspectives will be instrumental as Titan Travel seeks to innovate its approach to trade relations. His leadership style is expected to resonate well with the company’s existing culture, further strengthening its internal and external networks.

    His reputation for fostering strong partnerships is a valuable asset, especially at this juncture where the travel industry is experiencing dynamic shifts. Leveraging his experience, Lewis-Riley is set to guide Titan Travel through its next phase of growth, enhancing both performance and profitability.

    A Promising Future with Titan Travel

    Lewis-Riley is poised to make significant contributions to Titan’s success, a sentiment he shared, stating, “I’m thrilled to be joining such a well-established and respected brand in the escorted touring market at this pivotal moment.” His commitment to enhancing trade relations is seen as a key driver for Titan’s forward momentum.

    His approach aligns seamlessly with Titan’s ambition to solidify its trade initiatives, ensuring that partners receive the utmost support. The transition is not merely a new chapter for Lewis-Riley but a strategic realignment for Titan, aimed at optimising its operational efficiencies in trade distribution.

    Implications of Leadership Change

    The leadership transition at Titan Travel follows Hayley Morris’s move to Newmarket Holidays as Head of Trade Sales and Partnerships, which adds a dynamic layer to the trade landscape. Lewis-Riley’s entry into the company amidst such a change is strategic, aiming to fill in critical gaps and drive forward the company’s mission.

    His past experiences are expected to serve as a springboard for achieving Titan’s objectives, ensuring that the brand remains a key player in the travel sector amidst evolving market conditions.

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    Upcoming Engagements and Initiatives

    Lewis-Riley is set to participate in the Atas annual conference, a significant industry event scheduled to take place in Leeds. This engagement marks the beginning of his active involvement in promoting Titan Travel’s interests and expanding its influence across the sector.


    Shane Lewis-Riley’s new role at Titan Travel appears promising with potential to strengthen trade partnerships and drive growth.

    His leadership is set to introduce innovative strategies, ensuring Titan Travel’s continued success and competitiveness in the escorted tours market.

    P&O Cruises Travel Industry Virgin Voyages
    News Team

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