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    Home » Swiss Parent Company Opts for Sale of Hotelplan Group
    Tour Operators

    Swiss Parent Company Opts for Sale of Hotelplan Group

    News TeamBy News Team07/02/2024No Comments3 Mins Read
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    The Swiss conglomerate, Migros, is set to divest its travel arm, Hotelplan Group. This strategic move aligns with Migros’ focus on core sectors such as retail and financial services.

    Despite the impending sale, Migros assures continuity, promising minimal disruption to Hotelplan’s operations across its brands.

    Migros, renowned as a retail titan in Switzerland, reported a turnover exceeding £34 billion in the year leading up to October 2023. This decision comes amid a broader corporate restructuring. Migros aims to redirect resources towards strengthening its retail, financial, and health divisions.

    The parent company confirmed its intent to find suitable buyers for Hotelplan, emphasising that potential buyers must possess a robust foundation to support and develop the acquired entities.

    In an official statement, Migros has pledged that the operations of Hotelplan’s companies will remain unchanged. They reassured customers and business partners that there will be no immediate alterations in service delivery.

    Hotelplan, under Migros’ ownership, encompasses a suite of brands including Inghams and Explore, ski operator Esprit, Santa’s Lapland, and Inntravel.

    The group also includes holiday rental specialist Interhome, along with travel management firms Finass Reisen and BTA First Travel.

    Hotelplan reported remarkable financial outcomes for 2022 and 2023, achieving record results during these years. Hotelplan UK’s turnover surged to £212 million from £151 million the preceding year.

    The travel sector’s evolving trends have highlighted the need for larger international or specialised firms to stay competitive, hence Migros’ decision aligns with its strategic vision.

    The Swiss travel leader acknowledges Hotelplan as a significant player domestically, yet acknowledges its comparative size limitations on the global stage.

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    The current CEO of Hotelplan UK, Joe Ponte, and Hotelplan Group’s CEO, Laura Meyer, have been integral in steering the company’s success. Their leadership has been crucial in navigating the recent business landscape.

    Meyer stated, ‘We strive for excellence and commitment in every service we offer. Our team remains dedicated to delivering top-tier experiences to our customers.’

    Potential job impacts across the Migros group have been signalled, with up to 1,500 positions potentially affected by the overarching group restructuring. Migros remains focused on minimising layoffs.

    In contrast, Hotelplan has indicated no significant workforce changes during the divestment.

    Migros’ decision is seen as a proactive approach to streamline operations and refocus strategic priorities.

    With the travel market’s dynamic nature, new ownership could herald fresh opportunities for Hotelplan within global travel ecosystems. Investors are anticipated to bring innovative strategies to enhance Hotelplan’s market position.

    The sale could unlock potential for expansion, leveraging Hotelplan’s robust portfolio to tap into emerging travel trends and consumer demands.

    The sale of Hotelplan will be conducted with thorough diligence to ensure a seamless transition. Migros emphasises its commitment to prudent execution throughout this process.


    Migros’ decision to sell Hotelplan Group marks a significant shift in its operational focus, aiming to enhance growth in core sectors while facilitating new opportunities for Hotelplan under prospective ownership.

    As the process unfolds, stakeholders are keenly observing the industry’s response to this pivotal change.

    Sale Travel Industry
    News Team

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