The intriguing tale of a travel agent’s unique approach to industry branding has unfolded.
- Joel Grant, a travel agent, now sports a Jet2holidays tattoo as a memorabilia from a Cyprus trip.
- The tattoo is part of Grant’s distinctive strategy to leave a lasting mark on the travel industry.
- This latest tattoo accompanies his previous one, a Balkan Holidays logo.
- Grant’s tattoos have proven to be engaging conversation starters among clients.
In a move that’s as unique as it is memorable, Joel Grant, a travel agent based in Dundee, has taken to marking his industry journeys with permanent ink. During a recent trip to Cyprus, Grant added a tattoo of the Jet2holidays logo to his collection—a collection that already features a tattoo from a previous trip to Bulgaria hosted by a different operator.
Grant, who works under a franchise, now proudly displays seven tattoos on his left leg, two of which highlight his work-related affiliations. This habit of collecting tattoos from industry trips is not just a whim but a conscious branding strategy. He stated, “I’m making it my trademark for every trip that I go on.”
This approach has sparked a great deal of interest and conversation with customers at his workplace. Grant mentioned that when discussing travel plans with customers who express affection for Jet2, he amusingly shares, “Well, I love them that much I’ve got a tattoo on my leg!”, subsequently showing the tattoo picture, which invariably elicits a warm reaction and further engagement.
Grant’s initiative is a testament to his unique way of creating a distinct identity within the travel industry, aiming to be recognised as ‘the guy who gets a tattoo every trip he goes on’. While unusual, this approach seems to be a successful engagement tool, enhancing his interactions and potentially his business prospects.
Joel Grant continues to redefine brand loyalty with each new tattoo, making a unique statement in the travel industry.
